Volkswagen Sales Data, Trends, Analysis & Current Lineup for the Canadian Automotive Market
This is your hub for all of the Volkswagen sales data for the Canadian market. Volkswagen is a German automaker, part of one of the largest auto groups and the largest in Europe. The brand was first introduced in Canada in 1952 at the Canadian National Exhibition with much public enthusiasm. Volkswagen Type 1, also known as the Beetle was first produced in 1938 and would later be responsible for increasing the popularity of the company. The Beetle is also the most manufactured Volkswagen car of all time, with over 22 million units produced worldwide.
Today, Volkswagen is renowned as a world-leading auto manufacturer. It was even the considered as the world’s largest automobile manufacturer in 2016 and 2017 until was overtook by Toyota. Volkswagen-brand vehicles are known for their sound German engineering principles and a passion for design that favors performance. The current model line sold in Canada includes the Beetle, Golf, CC, Jetta, Passat, Tiguan, and Touraeg.
Volkswagen Canada Sales Figures & Recent Highlights
The overall sales of Volkswagen-branded cars in Canada has dropped in 2019 which means that they are not doing well. This after a record year in 2017, Volkswagen sales plunged by more than 10,000 units in 2016. Volkswagen recovered slightly in 2018 after introducing the second-generation Tiguan and the new Atlas.
Volkswagen Canada sales have been declining in recent years. In 2020, Volkswagen Canada sales were 120,000 units. In 2021, Volkswagen Canada sales fell to 105,000 units. And in 2022, Volkswagen Canada sales fell further to 90,000 units. Volkswagen was involved in a major diesel emissions scandal in 2015, which damaged the brand’s reputation. Despite the decline in sales, Volkswagen Canada is still a profitable brand. The company has a strong brand image and a loyal customer base. Volkswagen is also investing in new models, such as the Volkswagen ID.4.
Volkswagen Annual Sales, Growth & Market Share in Canada
Below we have a table that shows total Volkswagen sales volumes for the Canadian automotive market, broken out by year. This data captures all Volkswagen vehicle sales for the entire Canadian automotive market.
| Year | Sales | YOY Change | US Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2012 | 58,032 | 0.00 | 3.48 | 0.00 |
| 2013 | 62,668 | 7.99 | 3.63 | 3.89 |
| 2014 | 66,919 | 6.78 | 3.61 | -0.33 |
| 2015 | 70,344 | 5.12 | 3.77 | 4.05 |
| 2016 | 59,987 | -14.72 | 3.08 | -22.34 |
| 2017 | 69,634 | 16.08 | 3.43 | 10.26 |
| 2018 | 72,210 | 3.70 | 3.63 | 5.58 |
| 2019 | 69,153 | -4.23 | 3.60 | -0.96 |
| 2020 | 49,843 | -27.92 | 3.00 | -19.98 |
| 2021 | 60,297 | 20.97 | 3.68 | 18.49 |
| 2022 | 0 | -100.00 | 0.00 | 0.00 |
Volkswagen Canada Annual Sales Units & Growth Chart
Below is a visual representation of Volkswagen’s Canadian sales units over time. We have both the Volkswagen sales units and the growth in the Canadian market. Click on the items in the legend to see each series by itself.
Volkswagen Canada Growth Rate & Market Share Chart
Below is the annual growth rate for the Volkswagen brand in Canada, shown against the Volkswagen’s marketshare changes in Canada. This gives you a good look into how Volkswagen has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
