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Volkswagen Amarok Sales Figures

Volkswagen Amarok

The Volkswagen Amarok is a mid-sized pickup truck produced by German automaker Volkswagen. First introduced in 2010, the Amarok was Volkswagen’s venture into the competitive pickup segment, offering a vehicle with typical Volkswagen quality, but tailored for work and off-road applications. These statistics include sales of the non-commercial version of the Volkswagen Amarok pick-up truck only. Most of these kinds of cars are sold as commercial versions, but those sales are not included in these data.

Volkswagen Amarok Overview

The Amarok was unveiled in 2008 and began production in 2010. It was VW’s response to the growing demand for robust yet comfortable pickup trucks, especially in markets like South America, Africa, Australia, and Europe. One of Amarok’s selling points was its blend of practicality with comfort. The interior was designed with a level of refinement that was above average for the segment at that time. It featured quality materials, a car-like dashboard, and modern infotainment options. The truck’s exterior design was both rugged and modern, fitting VW’s design language.

Over its production life, the Amarok has been offered with various engines, including turbocharged petrol and diesel options. Notably, the V6 TDI diesel engine stood out in the market for its power and torque. Volkswagen equipped the Amarok with several safety features like multiple airbags, electronic stability control, and later versions also included parking sensors, a rearview camera, and more. On the tech front, depending on the trim and model year, the Amarok offers features like touchscreen infotainment, Apple CarPlay, Android Auto, and navigation.

Volkswagen Amarok Sales Figures

The Amarok has generally been well-received, particularly for its car-like driving dynamics, quality interior, and powerful V6 diesel option. However, it faces fierce competition from established players like the Toyota Hilux, Ford Ranger, and Nissan Navara, among others. In markets like Australia, the Amarok V6 carved a niche for itself due to its power and torque, setting it apart from competitors.

Volkswagen Amarok Europe Sales Data & Charts

Europe Annual Sales

Year Sales Units
2010 54
2011 934
2012 852
2013 501
2014 379

Europe Annual Growth