Venucia Sales Data, Trends & Analysis for the Chinese Automotive Market
Venucia is a brand of Dongfeng Nissan, a Joint Venture between Dongfeng Motor and Nissan, established in 2003. Its first model was introduced in 2012. Also find sales figures for the Venucia Morning Wind (Leaf) EV, E30 EV, R30, R50/D50, D60, M50V, T60, T70, T90 and any other car model produced and sold in China since the early 2000’s. Car sales statistics from China only include domestic production and exclude imported models.
Venucia China Sales Figures & Recent Highlights
Venucia is a Chinese automobile brand that emerged as a result of collaboration between two automotive giants. Venucia, also known as “Qi Chen” in Chinese, was established as a result of a joint venture between Nissan and Dongfeng Motor Group. The brand was created to cater to the specific needs of the Chinese market.
Venucia aims at the mass market, offering affordable vehicles for Chinese consumers. The goal behind its establishment was to develop vehicles that suit the preferences and requirements of local consumers, tapping into the rapidly growing Chinese middle class. Over the years, Venucia has introduced a range of vehicles, including sedans, hatchbacks, and SUVs. Some of the models have been derived or adapted from existing Nissan platforms, while others have been designed from the ground up.
Consistent with the trend in the Chinese automotive market and the government’s push for electric vehicles (EVs), Venucia has also ventured into the EV space. The brand has introduced electric cars targeting the more affordable segment of the EV market in China. Venucia has had a relatively successful run in the Chinese market, benefitting from the expertise and reputation of its parent companies, Nissan and Dongfeng. The vehicles’ affordability combined with decent quality has made the brand popular among certain segments of the Chinese population.
Like all brands in the competitive Chinese automotive landscape, Venucia faces challenges from both domestic and international competitors. As the market becomes more saturated and consumer preferences evolve, continuous innovation and adaptation will be crucial for the brand’s sustained success. The brand’s future trajectory will likely be shaped by its ability to anticipate market trends, especially in the realm of electric and autonomous vehicles, and to cater effectively to the local market’s demands.
Venucia Annual Sales, Growth and Market Share in China
Below we have a table that shows total Venucia sales volumes for the Chinese automotive market, broken out by year. This data captures all Venucia vehicle sales for the entire Chinese automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2012 | 40,167 | 0.00 | 0.34 | 0.00 |
| 2013 | 105,641 | 163.00 | 0.74 | 54.15 |
| 2014 | 114,035 | 7.95 | 0.70 | -4.67 |
| 2015 | 123,772 | 8.54 | 0.67 | -5.28 |
| 2016 | 114,383 | -7.59 | 0.52 | -28.39 |
| 2017 | 145,205 | 26.95 | 0.63 | 17.70 |
| 2018 | 132,068 | -9.05 | 0.60 | -5.94 |
| 2019 | 117,454 | -11.07 | 0.58 | -2.74 |
| 2020 | 80,452 | -31.50 | 0.43 | -34.99 |
| 2021 | 79,928 | -0.65 | 0.40 | -8.90 |
| 2022 | 59,195 | -25.94 | 0.29 | -38.14 |
Venucia China Annual Sales Units & Growth Chart
Below is a visual representation of Venucia Chinese sales units over time. We have both the Venucia sales units and the market share in the Chinese market. Click on the items in the legend to see each series by itself.
Venucia China Growth Rate & Market Share Chart
Below is the annual growth rate for the Venucia brand in China, shown against the Venucia’s marketshare changes in China. This gives you a good look into how Venucia has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Venucia Cars & SUVs in China
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