With sales down 3%, General Motors’ quarter of volume-brand full-size SUVs didn’t decline nearly as quickly as the overarching segment in which they compete in calendar year 2006. Overall sales were down 16%. Total new vehicle volume was down 3%, although car sales rose 2%.
As a result, GM’s market share grew from 52.5% in 2005 to 60.4% in 2006. The Suburban, Tahoe, Yukon, Yukon XL (and a pair of Escalades) accounted for 10.1% of GM’s U.S. sales volume in 2006.
