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Unpacking the Failed Nissan-Honda Merger

Photo of the a Nissan and Honda logos at a press conference about a potential merger.
Credit: Reuters

Summary

  • Nissan’s perceived arrogance and resistance to cost cuts hindered merger talks.
  • Honda’s demand for subsidiary status proved to be the final dealbreaker.
  • Foxconn is exploring a partnership with Nissan, offering potential EV collaboration.
  • Nissan faces significant challenges: declining profits, job cuts, and EV competition.
  • Nissan’s future depends on strategic decisions and adaptation to the changing market.

News of a potential merger talks between Japanese titans Nissan and Honda circulated in the automotive world last year. This $60 billion tie-up promised to reshape the industry, offering both automakers a stronger foothold in the face of increasing competition, especially from Chinese manufacturers. But this ambitious plan quickly collapsed, leaving Nissan’s future uncertain. According to information in Reuters coming from several anonymous sources acquainted with the talks, it described a deal scuttled partly because of Nissan’s supposed arrogance, Honda’s shifting ends, and the fundamental mismatch of cultures in the two companies. 

Why the $60 Billion Deal Fell Apart

Nissan, Honda and Mistubishi logo collage
Credit: Drive

 

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