As it was last year, Ford was the United Kingdom’s best-selling car brand in 2011. 265,894 Fords were sold to Britons in 2011. Two-thirds of those Fords were Fiestas and Focuses.
While Ford was the best-selling brand, a greater share of the market was owned by Volkswagen. By owning Audi, Skoda, and Seat, 19.7% of the UK market was Volkswagen’s. General Motors, by the way, recorded a very similar 19.6% market share in America in 2011. Ford has no luxury division to boost its share in the United Kingdom as it does in the United States and Canada where its market share tallies are 16.8% and 17.4%, respectively.
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