Toyota is legally obliged to suspend sales of the eight recalled cars, SUVs, and trucks. With factory shutdowns looming over the heads of Toyota QC personnel and, more importantly, sucking the oxygen out of Toyota HQ, huge amounts of money are about to be lost. It goes without saying that the world’s largest automaker, Toyota Motor Corporation, will be suffering from an injured reputation for some weeks. Or months. Or years.
Based on America’s December Sales Stats of the eight recalled models, the Numbers below detail the sales loss for each individual nameplate if the selling cessation were to last an hour (12 selling hours each day), a day, week, or a month. Of course, these figures only take into account sales lost in the United States.
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TOYOTA CAMRY: 104 per hour. 1,248 per day. 8,737/week. 34,946/month.
TOYOTA COROLLA/MATRIX: 102 per hour. 1,222 per day. 8,555/week. 34,220/month.
TOYOTA RAV4: 50 per hour, 598 per day. 4,185/week. 16,742/month.
TOYOTA HIGHLANDER: 28 per hour. 337 per day. 2,361/week. 9,442/month.
TOYOTA TUNDRA: 26 per hour. 317 per day. 2,218/week. 8,870/month.
TOYOTA AVALON: 8 per hour. 92 per day. 644/week. 2,574/month.
TOYOTA SEQUOIA: 5 per hour. 63 per day. 440/week. 1,760/month.
TOTAL SALES LOSS: 323 per hour. 3,876 per day. 27,139/week. 108,554/month.
*All figures are rounded. Subtract Camry Hybrid sales for exact sales loss.
And Ford posted a $2.7 billion profit for 2009 today? Toyota is on a different boat ride.
Why do these and other ratings combine corolla and matrix for their numbers.
Sales numbers cannot be accurately reflected if they are combined and Gm's small cars are not.
Do you agree?
Brody
http://www.brodyt.webs.com
I do agree. On occassion, the U.S. figures for the Toyota Corolla/Matrix are split. In Canada, the numbers are almost always split. However, Toyota sees this no different from the Toyota Camry and Toyota Solara, a car that was actually the Toyota Camry Solara. In other words, they say the Matrix is basically the sporty wagon counterpart of the North American Corolla. Indeed, in some literature, the Matrix is referred to as the Toyota Corolla Matrix.