Toyota Motor Corporation Sales Data, Trends & Analysis for the European Automotive Market
Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi Prefecture, Japan. It is the world’s largest automaker by production, surpassing Volkswagen Group in 2021. Toyota produces vehicles under the Toyota, Lexus, Daihatsu, and Hino brands. Toyota is known for its reliable and fuel-efficient vehicles. The company is also a leader in hybrid vehicle technology. Toyota’s Prius was the first mass-produced hybrid vehicle, and the company has sold over 15 million hybrid vehicles worldwide.
Toyota is committed to sustainability and environmental protection. The company has set a goal of achieving carbon neutrality by 2050. Toyota is also investing heavily in electric vehicles. The company plans to launch 30 new electric vehicles by 2030. Toyota is a major employer in Japan and around the world. The company has over 360,000 employees worldwide. Toyota also has manufacturing facilities in over 30 countries. Toyota is a global leader in the automotive industry.
Toyota Motor Corporation Europe Sales Figures & Recent Highlights
Toyota Motor Corporation has been selling cars in Europe since 1963. The company’s first car sold in Europe was the Toyota Corona. Toyota has since become one of the leading automakers in Europe, and its vehicles are popular among European consumers. In recent years, Toyota has performed well in Europe. In 2022, the company sold over 1.1 million vehicles in Europe, making it the second-best-selling automaker in the region.
The company has launched a number of new products in recent years, such as the Toyota Yaris Cross and the Lexus NX. These new products have been well-received by European consumers. Toyota has been investing in its dealer network in Europe. The company has opened new dealerships and renovated existing dealerships. Toyota has been running effective marketing campaigns in Europe. The company’s marketing campaigns have focused on the company’s reliability, quality, and customer service. Toyota has been investing in new technologies, such as electric vehicles and hybrid vehicles. The company is one of the leaders in the European electric vehicle market.
Toyota Motor Corporation Annual Sales, Growth & Market Share in Europe
Below we have a table that shows total Toyota Motor Corporation sales volumes for the European automotive market, broken out by year. This data captures all Toyota Motor Corporation sales for the entire European automotive market, including sub-brands.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 1997 | 184,803 | 0.00 | 2.24 | 0.00 |
| 1998 | 338,035 | 82.92 | 3.57 | 37.35 |
| 1999 | 492,191 | 45.60 | 4.34 | 17.82 |
| 2000 | 531,916 | 8.07 | 4.54 | 4.40 |
| 2001 | 533,609 | 0.32 | 4.30 | -5.77 |
| 2002 | 620,748 | 16.33 | 4.96 | 13.42 |
| 2003 | 678,572 | 9.32 | 5.40 | 8.12 |
| 2004 | 833,657 | 22.85 | 5.98 | 9.64 |
| 2005 | 892,356 | 7.04 | 6.40 | 6.62 |
| 2006 | 972,466 | 8.98 | 7.05 | 9.25 |
| 2007 | 1,012,537 | 4.12 | 7.33 | 3.73 |
| 2008 | 864,618 | -14.61 | 6.71 | -9.18 |
| 2009 | 784,631 | -9.25 | 5.96 | -12.59 |
| 2010 | 675,778 | -13.87 | 5.34 | -11.55 |
| 2011 | 608,092 | -10.02 | 4.83 | -10.56 |
| 2012 | 561,758 | -7.62 | 4.95 | 2.46 |
| 2013 | 546,056 | -2.80 | 4.82 | -2.84 |
| 2014 | 562,080 | 2.93 | 4.66 | -3.29 |
| 2015 | 595,346 | 5.92 | 4.62 | -1.02 |
| 2016 | 628,917 | 5.64 | 4.54 | -1.67 |
| 2017 | 726,382 | 15.50 | 5.01 | 9.28 |
| 2018 | 746,856 | 2.82 | 5.21 | 3.99 |
| 2019 | 778,185 | 4.19 | 5.28 | 1.20 |
| 2020 | 681,535 | -12.42 | 6.08 | 13.17 |
| 2021 | 699,872 | 2.69 | 6.32 | 3.84 |
| 2022 | 523,927 | -25.14 | 5.10 | -23.96 |
Toyota Motor Corporation Europe Annual Sales Units & Growth Chart
Below is a visual representation of Toyota Motor Corporation’s European sales units over time. We have both the Toyota Motor Corporation sales units and the growth in the European market. Click on the items in the legend to see each series by itself.
Toyota Motor Corporation Europe Growth Rate & Market Share Chart
Below is the annual growth rate for the Toyota Motor Corporation in Europe, shown against the Toyota Motor Corporation’s marketshare changes in Europe. This gives you a good look into how the Toyota Motor Corporation has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
