Toyota Motor Corporation Sales Data, Trends & Analysis for the Canadian Automotive Market
Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi Prefecture, Japan. It is the world’s largest automaker by production, surpassing Volkswagen Group in 2021. Toyota produces vehicles under the Toyota, Lexus, Daihatsu, and Hino brands. Toyota is known for its reliable and fuel-efficient vehicles. The company is also a leader in hybrid vehicle technology. Toyota’s Prius was the first mass-produced hybrid vehicle, and the company has sold over 15 million hybrid vehicles worldwide.
Toyota is committed to sustainability and environmental protection. The company has set a goal of achieving carbon neutrality by 2050. Toyota is also investing heavily in electric vehicles. The company plans to launch 30 new electric vehicles by 2030. Toyota is a major employer in Japan and around the world. The company has over 360,000 employees worldwide. Toyota also has manufacturing facilities in over 30 countries. Toyota is a global leader in the automotive industry.
Toyota Motor Corporation Canada Sales Figures & Recent Highlights
Toyota first entered the Canadian market in 1965, with the establishment of Toyota Canada Inc. The brand initially faced similar challenges to those it encountered in the U.S., such as skepticism about Japanese cars. However, Toyota gradually won over consumers with its focus on quality, reliability, and fuel efficiency. Lexus was introduced to the Canadian market in 1990, a year after its debut in the U.S., to offer a luxury vehicle option.
Cars like the Corolla and Camry, as well as SUVs like the RAV4, continue to be popular choices among Canadians. The RAV4, in particular, is one of the best-selling vehicles in its category in Canada. The Toyota Tacoma and Tundra have a loyal following, especially among consumers looking for durable and capable vehicles for Canada’s varied terrains. The Prius hybrid remains popular among eco-conscious consumers. Toyota has also expanded its hybrid offerings to other models like the RAV4 Hybrid and Highlander Hybrid. However, the company’s electric vehicle (EV) lineup has been limited. Toyota’s reputation for long-lasting and dependable vehicles plays well in the Canadian market, where harsh winter conditions can be a concern.
Lexus has carved a niche for itself in the Canadian luxury market with models like the RX SUV and ES sedan, offering a strong alternative to European luxury brands. Lexus has gradually expanded its hybrid offerings, meeting a growing demand for eco-friendly luxury vehicles.
Toyota has been relatively slow in bringing fully electric vehicles to the Canadian market, which is gradually warming up to EVs, partly due to governmental incentives. The brand faces stiff competition from other mainstream as well as luxury brands, both in traditional gasoline vehicles and in the growing electric vehicle segment.
Toyota and Lexus both enjoy strong brand equity in Canada, built upon decades of offering reliable, durable, and high-quality vehicles. The companies’ hybrid options are well-positioned in a market increasingly interested in fuel efficiency and environmental responsibility. While Toyota may face challenges in the faster-growing electric vehicle segment, its core principles of quality, reliability, and durability continue to serve it well in Canada.
Toyota Motor Corporation Annual Sales, Growth & Market Share in Canada
Below we have a table that shows total Toyota Motor Corporation sales volumes for the Canadian automotive market, broken out by year. This data captures all Toyota Motor Corporation sales for the entire Canadian automotive market, including sub-brands.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2012 | 192,373 | 0.00 | 11.55 | 0.00 |
| 2013 | 194,682 | 1.20 | 11.26 | -2.56 |
| 2014 | 200,688 | 3.09 | 10.84 | -3.93 |
| 2015 | 207,919 | 3.60 | 11.13 | 2.65 |
| 2016 | 217,683 | 4.70 | 11.17 | 0.35 |
| 2017 | 224,724 | 3.23 | 11.07 | -0.91 |
| 2018 | 231,583 | 3.05 | 11.65 | 4.98 |
| 2019 | 237,081 | 2.37 | 12.34 | 5.56 |
| 2020 | 220,675 | -6.92 | 13.28 | 7.10 |
| 2021 | 224,571 | 1.77 | 13.71 | 3.11 |
| 2022 | 116,391 | -48.17 | 37.28 | 63.23 |
Toyota Motor Corporation Canada Annual Sales Units & Growth Chart
Below is a visual representation of Toyota Motor Corporation’s Canadian sales units over time. We have both the Toyota Motor Corporation sales units and the growth in the Canadian market. Click on the items in the legend to see each series by itself.
Toyota Motor Corporation Canada Growth Rate & Market Share Chart
Below is the annual growth rate for the Toyota Motor Corporation in Canada, shown against the Toyota Motor Corporation’s marketshare changes in Canada. This gives you a good look into how the Toyota Motor Corporation has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
