The Biggest Winners and Losers in U.S. Car Sales Last Month

Summary

• Acura’s sales dropped 18.13% YTD, with its MDX remaining a bright spot.
• Genesis achieved a record-breaking 34.96% sales growth in November 2024, led by the GV70.
• Lincoln posted a 39.59% YTD sales increase, driven by the Nautilus SUV.
• Hyundai Motor America saw an 8% November sales increase, fueled by electrified vehicle demand.
• Rising average transaction prices (ATPs) in luxury segments reflect strong consumer demand.

Despite all the EV buzz, internal combustion engine (ICE) models still hold their ground in the U.S. car market. Even with the number of headlining EV sales, the fact remains that several conventionally ICE-powered models post some impressive sales surges. It doesn’t look like the appetite is going away yet, evidenced by the high sales uptake of models such as the Lincoln Aviator, a full-size, luxury SUV with a gasoline-only engine as its sole powertrain offering. 

Some automakers are performing exceptionally well with traditional combustion models, particularly in the luxury segment. And their year-to-date performance indicates a positive outlook for the rest of the year and beyond 2025.