SWM Sales Data, Trends & Analysis for the Chinese Automotive Market
SWM Motor was established in 2016, it is a brand of Brilliance-Shineray, a Joint Venture between Brilliance Automotive and Shineray Motorcycle Company, one of China’s largest producers of motorbikes. The Joint Venture also produces cars under the Jinbei brand, which is owned by Brilliance as well. SWM started as an Italian manufacturer of motorbikes, and was taken over by Shineray in 2014. Its first car is the SWM X7, launched in September 2016, followed by the X3 in June 2017 and the confusingly named G01 in July 2018. Sales figures for the SWM X3, X7, G01, G05. Car sales statistics from China only include domestic production and exclude imported models.
SWM China Sales Figures & Recent Highlights
SWM is a Chinese automotive brand that stands for Sichuan Wanxiang Motorcycle Co., Ltd. The brand, while having roots in motorcycle production, has expanded into the production of cars, SUVs, and other vehicles in recent years. SWM originated from an Italian motorcycle brand of the same name, which was founded in 1971. The brand was renowned for producing trial, enduro, and motocross bikes. However, the original Italian company faced financial difficulties and ceased operations in the 1980s. The rights to SWM were later acquired by China’s Shineray Group, leading to the revitalization of the brand, not just in motorcycles but also in automobiles.
Under the Chinese ownership, SWM branched out into the automotive sector, launching a range of SUVs, MPVs, and other passenger vehicles tailored for the Chinese market. One of the brand’s notable models is the SWM X7, an SUV that has garnered attention in the domestic market.
In 2019, SWM launched the G01, an SUV which the company promoted as a significant step in its automotive evolution. The model featured a range of modern amenities and tech features, positioning it as a competitor in the growing SUV segment in China. To aid in its automotive ambitions, SWM collaborated with international partners. This collaboration allowed SWM to access advanced technology and expertise to improve its offerings.
SWM Annual Sales, Growth and Market Share in China
Below we have a table that shows total SWM sales volumes for the Chinese automotive market, broken out by year. This data captures all SWM vehicle sales for the entire Chinese automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2016 | 25,688 | 0.00 | 0.12 | 0.00 |
| 2017 | 64,252 | 150.12 | 0.28 | 58.23 |
| 2018 | 34,293 | -46.63 | 0.16 | -80.54 |
| 2019 | 21,222 | -38.12 | 0.11 | -47.65 |
| 2020 | 35,440 | 67.00 | 0.19 | 44.63 |
| 2021 | 30,506 | -13.92 | 0.15 | -25.69 |
| 2022 | 32,323 | 5.96 | 0.16 | 3.45 |
SWM China Annual Sales Units & Growth Chart
Below is a visual representation of SWM China sales units over time. We have both the SWM’s sales units and the market share in the Chinese market. Click on the items in the legend to see each series by itself.
SWM China Growth Rate & Market Share Chart
Below is the annual growth rate for the SWM brand in China, shown against the SWM’s marketshare changes in China. This gives you a good look into how SWM has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling SWM Cars & SUVs in China
COMING SOON
