Subaru Sales Data, Trends, Analysis & Current Lineup for the U.S Automotive Market
This is your hub for all of the Subaru sales data for the U.S market. Subaru has not only been the most successful of all Japanese automakers in growing its volume in the US since 2006, it actually recorded the highest growth of all mainstream brands with sales up 3.5-fold in 13 years (from 200,000 to 700,000) and breaking its annual US sales record every year from 2009 to 2019. The Outback and Forester are Subaru’s best selling models in the United States.
Subaru’s success stems from focusing heavily on its 4×4 Unique Selling Point and producing a handful of cars that consumers really want, such as the Outback, Forester and XV Crosstrek. In doing so it has actually neglected the mainstream slightly, with the Legacy and Impreza in decline in recent years. However, the successful launch of a 7-seat SUV called Ascent after the failure of the Tribeca has proven that Subaru still has some mainstream appeal for families. Subaru produces the Impreza and Crosstrek, Legacy, Outback and Ascent for the US market in its factory in Lafayette, Indiana and imports the Forester and BRZ from Japan. Subaru is a Japanese car brand owned and manufactured by Subaru Corporation. Subaru-branded cars are known for having a boxer engine and a Symmetrical All Wheel Drive drive-train layout which became a standard option for most of its vehicles.
Subaru U.S Sales Figures & Recent Highlights
If you look at the information below, Subaru is evidently one of the most successful of all Japanese automakers in the US market especially if you consider the immense growth of its sales volume since 2006. It has actually the highest growth of all mainstream brands in the US from 200,000 in 2009 to 700,000 in 2019; breaking its annual sales record year after year. Subaru currently sells the Impreza, Crosstrek, Legacy, Outback, Ascent, Forester and the BRZ in the US.
The Subaru brand has traditionally been popular among a dedicated core of buyers, especially in the US. Subaru markets its car towards specific niches such as people who are looking to use their company’s signature drive train engine, all-wheel layout, buyers who are looking for a car that has excellent rough-road capabilities or for people who are simply looking for an affordable sports car. Subaru has been in business in the United States since the late 1960s. They currently sell a variety of car models in the US which includes SUVs, sedans, sports cars, and hatchbacks.
Subaru of America, Inc. (SOA) has seen consistent growth in sales over the past five years. In 2018, SOA sold 647,910 vehicles. In 2019, SOA sold 689,974 vehicles. In 2020, SOA sold 635,993 vehicles. In 2021, SOA sold 712,297 vehicles. And in 2022, SOA sold 722,280 vehicles. Â Subaru sales have been increasing steadily over the past five years. This is due to a number of factors, including the popularity of Subaru’s all-wheel drive vehicles, the brand’s reputation for reliability and safety, and the introduction of new models, such as the Forester and Crosstrek.
Subaru faces increasing competition from other automakers, such as Toyota, Honda, and Mazda. These automakers are also offering all-wheel drive vehicles and safety features. However, Subaru has been able to maintain its sales growth by focusing on its unique selling proposition, which is its all-wheel drive vehicles and reputation for reliability and safety.
Subaru Monthly Sales Data in the U.S
Below we have a table that shows Subaru sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is Subaru new vehicle sales in the US.
Subaru Annual Sales, Growth & Market Share in the United States
Below we have a table that shows total Subaru sales volumes for the US automotive market, broken out by year. This data captures all Subaru vehicle sales for the entire United States automotive market.
| Year | Sales | YOY Change | US Marketshare | Marketshare Change |
|---|---|---|---|---|
| 1968 | 332 | 0.00 | 0.57 | 0.00 |
| 1969 | 2,407 | 625.00 | 4.19 | 86.40 |
| 1970 | 5,590 | 132.24 | 7.16 | 41.40 |
| 1971 | 14,162 | 153.35 | 12.75 | 43.85 |
| 1972 | 23,114 | 63.21 | 17.50 | 27.18 |
| 1973 | 37,793 | 63.51 | 17.20 | -1.74 |
| 1974 | 22,980 | -39.20 | 13.02 | -32.13 |
| 1975 | 42,529 | 85.07 | 18.98 | 31.41 |
| 1976 | 48,928 | 15.05 | 19.75 | 3.86 |
| 1977 | 80,826 | 65.19 | 23.15 | 14.69 |
| 1978 | 103,274 | 27.77 | 27.13 | 14.69 |
| 1979 | 127,871 | 23.82 | 27.42 | 1.04 |
| 1980 | 142,968 | 11.81 | 14.41 | -90.25 |
| 1981 | 152,062 | 6.36 | 11.81 | -22.05 |
| 1982 | 150,335 | -1.14 | 12.29 | 3.95 |
| 1983 | 156,840 | 4.33 | 9.51 | -29.25 |
| 1984 | 157,385 | 0.35 | 7.46 | -27.57 |
| 1985 | 178,175 | 13.21 | 4.80 | -55.20 |
| 1986 | 183,242 | 2.84 | 4.60 | -4.44 |
| 1987 | 165,222 | -9.83 | 4.53 | -1.54 |
| 1988 | 155,956 | -5.61 | 4.04 | -12.07 |
| 1989 | 102,402 | -34.34 | 2.94 | -37.60 |
| 1990 | 40,316 | -60.63 | 1.34 | -119.34 |
| 1991 | 39,480 | -2.07 | 1.44 | 7.02 |
| 1992 | 39,732 | 0.64 | 1.53 | 5.86 |
| 1993 | 20,933 | -47.31 | 0.76 | -101.16 |
| 1994 | 10,949 | -47.70 | 0.45 | -67.23 |
| 1995 | 1,801 | -83.55 | 0.07 | -589.19 |
| 1996 | 1,111 | -38.31 | 0.04 | -63.93 |
| 1997 | 640 | -42.39 | 0.02 | -82.71 |
| 1998 | 0 | -100.00 | 0.00 | 0.00 |
| 1999 | 0 | 0.00 | 0.00 | 0.00 |
| 2000 | 0 | 0.00 | 0.00 | 0.00 |
| 2001 | 0 | 0.00 | 0.00 | 0.00 |
| 2002 | 0 | 0.00 | 0.00 | 0.00 |
| 2003 | 0 | 0.00 | 0.00 | 0.00 |
| 2004 | 0 | 0.00 | 0.00 | 0.00 |
| 2005 | 276,011 | 0.00 | 1.61 | 100.00 |
| 2006 | 259,598 | -5.95 | 1.56 | -3.53 |
| 2007 | 257,115 | -0.96 | 1.58 | 1.72 |
| 2008 | 228,155 | -11.26 | 1.71 | 7.39 |
| 2009 | 210,054 | -7.93 | 2.00 | 14.39 |
| 2010 | 263,996 | 25.68 | 2.25 | 11.25 |
| 2011 | 266,669 | 1.01 | 2.06 | -9.13 |
| 2012 | 346,952 | 30.11 | 2.22 | 7.13 |
| 2013 | 425,226 | 22.56 | 2.71 | 18.11 |
| 2014 | 513,693 | 20.80 | 3.11 | 12.66 |
| 2015 | 582,675 | 13.43 | 3.33 | 6.70 |
| 2016 | 615,132 | 5.57 | 3.50 | 4.77 |
| 2017 | 647,956 | 5.34 | 3.75 | 6.77 |
| 2018 | 680,135 | 4.97 | 3.91 | 4.19 |
| 2019 | 700,117 | 2.94 | 4.11 | 4.67 |
| 2020 | 611,938 | -12.59 | 4.16 | 1.30 |
| 2021 | 598,480 | -2.20 | 4.00 | -3.94 |
| 2022 | 556,581 | -7.00 | 4.07 | 1.58 |
| 2023 | 632,083 | 13.57 | 4.07 | 0.05 |
| 2024 | 548,164 | 0.00 | 4.36 | 0.00 |
Subaru U.S Annual Sales Units & Growth Chart
Below is a visual representation of Subaru’s U.S sales units over time. We have both the Subaru sales units and the growth in the United States market. Click on the items in the legend to see each series by itself.
Subaru U.S Growth Rate & Market Share Chart
Below is the annual growth rate for the Subaru brand in the United States, shown against the Subaru’s marketshare changes in the United States. This gives you a good look into how Subaru has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Subaru Cars & SUVs in the United States
Subaru’s sales mix has shifted over the past five years. In 2018, the Forester was the best-selling Subaru model, followed by the Outback. However, in 2022, the Crosstrek became the best-selling Subaru model. This is due to the Crosstrek’s popularity among younger buyers and its affordability.
- Subaru CrossTrek (155,142 sold in 2022). Based on the Impreza hatchback, it’s lifted to offer more ground clearance and has a more rugged appearance.
- Subaru Outback (147,262 sold in 2022). A rugged wagon with SUV characteristics. It’s popular among those who require versatility and off-road capability.
- Subaru Forester (114,096 sold in 2022). A compact SUV that offers a blend of practicality, reliability, and off-road capability.
- Subaru Ascent (63,704 sold in 2022). This is Subaru’s three-row SUV, catering to families requiring more seating capacity and space.
- Subaru Impreza (30,846 sold in 2022). Available as both a sedan and a hatchback, the Impreza is Subaru’s compact car offering. It’s one of the few compact cars to offer AWD as standard.
The Current Subaru Model Lineup & Prices in the U.S
Subaru vehicles have a devoted following, especially in regions with challenging weather conditions like the Pacific Northwest and New England in the U.S., due to their AWD systems and rugged reliability. Almost all Subaru models come standard with AWD, making them popular in areas where weather conditions can be challenging. The current Subaru lineup is heavy on SUVs and crossovers and devoid of much fun for enthusiasts. Co-developed with Toyota (which sells the car as the Toyota 86 or previously as the Scion FR-S), the BRZ is a rear-wheel-drive sports car and there is also the WRX, a performance version of the Impreza. Lots of strong rally heritage and are favored by enthusiasts for their powerful turbocharged engines and dynamic handling capabilities.
Subaru Crosstrek
Starting at $24,995
The 2023 Subaru Crosstrek is a small SUV that is known for its all-wheel drive capability, fuel efficiency, and affordability. It is available in five trim levels: Base, Premium, Sport, Limited, and Wilderness. The Crosstrek is powered by a 2.5-liter four-cylinder engine that produces 182 horsepower and 176 pound-feet of torque. It is paired with a continuously variable transmission (CVT). The Crosstrek gets an EPA-estimated 29 mpg in the city and 34 mpg on the highway.
Subaru Forester
Starting at $26,495
The 2023 Subaru Forester is a compact SUV that is known for its all-wheel drive capability, spacious interior, and long list of standard features. It is available in seven trim levels: Base, Premium, Sport, Limited, Touring, Wilderness, and Wilderness XT. The Forester is powered by a 2.5-liter four-cylinder engine that produces 182 horsepower and 176 pound-feet of torque. It is paired with a continuously variable transmission (CVT). The Forester gets an EPA-estimated 26 mpg in the city and 33 mpg on the highway.
Subaru Outback
Starting at $28,895
The 2023 Subaru Outback is a midsize SUV that is known for its all-wheel drive capability, spacious interior, and comfortable ride. It is available in eight trim levels: Base, Premium, Sport, Limited, Touring, Onyx Edition XT, Wilderness, and Wilderness XT. The Outback is powered by a 2.5-liter four-cylinder engine that produces 182 horsepower and 176 pound-feet of torque. It is paired with a continuously variable transmission (CVT). The Outback gets an EPA-estimated 25 mpg in the city and 32 mpg on the highway. The Outback is a good choice for drivers who are looking for a midsize SUV that is fuel-efficient, reliable, and safe. It is also a good choice for drivers who need all-wheel drive for winter driving conditions.
Subaru Ascent
Starting at $34,195
The Ascent is powered by a 2.4-liter turbocharged four-cylinder engine that produces 260 horsepower and 277 pound-feet of torque. It is paired with a continuously variable transmission (CVT). The Ascent gets an EPA-estimated 22 mpg in the city and 29 mpg on the highway. The 2023 Subaru Ascent is a three-row SUV that is known for its all-wheel drive capability, spacious interior, and family-friendly features. It is available in four trim levels: Base, Premium, Limited, and Touring. The Ascent is a good choice for families who are looking for a three-row SUV that is spacious, comfortable, and safe. It is also a good choice for drivers who need all-wheel drive for winter driving conditions.
Subaru Solterra
Starting at $44,995
The 2023 Subaru Solterra is an all-electric SUV that is the first vehicle from Subaru to be built on a dedicated EV platform. It is available in two trim levels: Premium and Limited. The Solterra is powered by a dual-motor all-wheel-drive system that produces 215 horsepower and 249 pound-feet of torque. It is paired with a 72.8-kWh battery pack that provides an EPA-estimated range of 222-228 miles. The Solterra is a good choice for drivers who are looking for an all-electric SUV that is safe, reliable, and fun to drive.
Subaru Impreza
Starting at $22,995
The 2023 Subaru Impreza is a compact car that is known for its symmetrical all-wheel drive, fuel efficiency, and affordability. It is available in five trim levels: Base, Premium, Sport, Limited, and Sport-Tech. The Impreza is powered by a 2.0-liter four-cylinder engine that produces 152 horsepower and 145 pound-feet of torque. It is paired with a continuously variable transmission (CVT). The Impreza gets an EPA-estimated 27 mpg in the city and 35 mpg on the highway. The Impreza also comes standard with a number of other features, including all-wheel drive, a 6.5-inch touchscreen infotainment system, Bluetooth, Apple CarPlay and Android Auto, heated front seats and power-adjustable driver’s seat
Subaru Legacy
Starting at $24,895
The 2023 Subaru Legacy is a midsize sedan that is known for its all-wheel drive, spacious interior, and long list of standard features. It is available in seven trim levels: Base, Premium, Sport, Limited, Touring, Onyx Edition XT, and Wilderness. The Legacy is powered by a 2.5-liter four-cylinder engine that produces 182 horsepower and 176 pound-feet of torque. It is paired with a continuously variable transmission (CVT). The Legacy gets an EPA-estimated 25 mpg in the city and 32 mpg on the highway. It is the only midsize sedan in its class that comes standard with all-wheel drive and has one of the longest lists of standard safety features in the class.
Subaru BRZ
Starting at $28,595
The 2023 Subaru BRZ is a sports car that is known for its rear-wheel drive, lightweight design, and balanced handling. It is available in two trim levels: Premium and Limited. The BRZ is powered by a 2.4-liter flat-four engine that produces 228 horsepower and 184 pound-feet of torque. It is paired with a six-speed manual transmission. The BRZ gets an EPA-estimated 24 mpg in the city and 33 mpg on the highway. The 2023 Subaru BRZ is a fun-to-drive sports car that is known for its balanced handling and rear-wheel drive. It is powered by a 2.4-liter flat-four engine that produces 228 horsepower and 184 pound-feet of torque. It is paired with a six-speed manual transmission.
Subaru WRX
Starting at $30,605
The 2023 Subaru WRX is a performance sedan that is known for its turbocharged engine, all-wheel drive, and rally-inspired handling. It is available in two trim levels: Base and Limited. The WRX is powered by a 2.4-liter turbocharged flat-four engine that produces 271 horsepower and 258 pound-feet of torque. It is paired with a six-speed manual transmission or a continuously variable transmission (CVT). The WRX gets an EPA-estimated 18 mpg in the city and 24 mpg on the highway. Car and Driver said “The WRX is a fun-to-drive performance sedan that’s perfect for anyone who wants to have some fun on the weekends.” Downsides include slow acceleration (with the CVT transmission), harsh ride, and noisy cabin.
