Soueast Sales Data, Trends & Analysis for the Chinese Automotive Market
Soueast is a brand of Soueast Motor, a Joint Venture between Fujian Auto, Yulon Motor of Taiwan and Mitsubishi, established in 1995 which also sells cars under the Dearcc EV brand. Sales figures for the Soueast A5, V3 Lingyue, V5 Lingzhi, V6 Lingshi, C1 Xiwang, DX3, DX5, DX7 Bolang, Freeca, Lioncel and any other car model produced and sold in China since the early 2000’s. Car sales statistics from China only include domestic production and exclude imported models.
Soueast China Sales Figures & Recent Highlights
Soueast (or South East Motor) is a Chinese automobile manufacturer headquartered in Fuzhou, Fujian Province. It was established in the early 1990s and has been producing a range of passenger cars primarily for the domestic market. Soueast was originally founded as a joint venture between China Motor Corporation of Taiwan and Fujian Automotive Industry Group Co., Ltd., a Chinese state-owned enterprise. Mitsubishi Motors later joined the venture, providing technical cooperation and sharing certain vehicle platforms with Soueast.
Over the years, Soueast has produced a range of vehicles, from sedans and hatchbacks to SUVs and MPVs. Some of these vehicles were based on older Mitsubishi models due to the technical cooperation between the companies. The brand has introduced models like the Soueast V3, V5, and the DX series, among others.
While initially relying heavily on technology and platform sharing with Mitsubishi, Soueast has made efforts to develop its own brand identity and models. This transition is in line with many other Chinese automakers aiming to establish strong domestic brands. While Soueast isn’t as globally recognized as some larger Chinese automotive giants, it has maintained a steady presence in the domestic Chinese market. The brand caters to the affordable segment, aiming to provide value for money.
Soueast has expressed intentions to explore overseas markets, and there have been exports to certain regions, especially in Southeast Asia and parts of the Middle East and North Africa. However, the primary focus remains the domestic Chinese market.
Soueast Annual Sales, Growth and Market Share in China
Below we have a table that shows total Soueast sales volumes for the Chinese automotive market, broken out by year. This data captures all Soueast vehicle sales for the entire Chinese automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2003 | 53,215 | 0.00 | 2.38 | 0.00 |
| 2004 | 38,144 | -28.32 | 1.52 | -56.71 |
| 2005 | 42,343 | 11.01 | 1.33 | -13.57 |
| 2006 | 14,865 | -64.89 | 0.37 | -262.62 |
| 2007 | 5,944 | -60.01 | 0.12 | -213.37 |
| 2008 | 2,545 | -57.18 | 0.05 | -142.31 |
| 2009 | 55,813 | 2,093.05 | 0.71 | 93.17 |
| 2010 | 76,368 | 36.83 | 0.74 | 4.18 |
| 2011 | 74,235 | -2.79 | 0.67 | -11.25 |
| 2012 | 79,816 | 7.52 | 0.67 | 0.82 |
| 2013 | 96,553 | 20.97 | 0.67 | 0.32 |
| 2014 | 54,376 | -43.68 | 0.34 | -100.62 |
| 2015 | 67,993 | 25.04 | 0.37 | 8.62 |
| 2016 | 100,791 | 48.24 | 0.46 | 19.96 |
| 2017 | 151,006 | 49.82 | 0.66 | 30.26 |
| 2018 | 85,361 | -43.47 | 0.39 | -70.46 |
| 2019 | 30,882 | -63.82 | 0.15 | -152.56 |
| 2020 | 14,673 | -52.49 | 0.08 | -94.61 |
| 2021 | 8,426 | -42.57 | 0.04 | -88.40 |
| 2022 | 5,390 | -36.03 | 0.03 | -59.93 |
Soueast China Annual Sales Units & Market Share Chart
Below is a visual representation of Soueast China sales units over time. We have both the Soueast’s sales units and the market share in the Chinese market. Click on the items in the legend to see each series by itself.
Soueast China Growth Rate & Growth Chart
Below is the annual growth rate for the Soueast brand in China, shown against the Soueast’s marketshare changes in China. This gives you a good look into how Soueast has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Soueast Cars & SUVs in China
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