Skoda Sales Data, Trends & Analysis for the Chinese Automotive Market
China auto sales statistics for Skoda only include the models that are locally produced in China through the Shanghai Volkswagen Joint Venture with local manufacturing partner SAIC (Shanghai Automotive Industry Corporation), and excludes import models. Also find Skoda European sales figures. Sales figures for the Skoda Fabia, Rapid, Rapid Spaceback, Octavia, Superb, Yeti, Kamiq, Karoq, Kodiaq and any other car model produced and sold in China since the early 2000’s. Car sales statistics from China only include domestic production and exclude imported models.
Skoda China Sales Figures & Recent Highlights
Škoda Auto, commonly referred to as Škoda, is a Czech automobile manufacturer founded in 1895. It became a subsidiary of the Volkswagen Group in 1991. In China, Škoda has established a significant presence since entering the market, and it’s an essential part of the brand’s global strategy. Škoda entered the Chinese market in 2007 and quickly became an essential pillar for the brand’s global sales. China has consistently been Škoda’s largest individual market worldwide since then.
Škoda operates in China through a joint venture with SAIC Motor Corporation Limited, one of China’s largest automotive companies. This joint venture, SAIC Volkswagen, produces both Volkswagen and Škoda models. To cater to the preferences of Chinese consumers, Škoda has introduced models specifically tailored to the local market. Some of these models are exclusively available in China. The brand has had success with models like the Superb, Kodiaq, and Kamiq, among others.
Recognizing the importance of the Chinese market, Škoda has made efforts to localize its products and strategies to better resonate with local consumers. This includes longer versions of certain models and features tailored to Chinese tastes. While Škoda has seen success in China, it also faces challenges. The Chinese auto market is highly competitive, with numerous international and domestic brands competing for market share.
Skoda Annual Sales, Growth and Market Share in China
Below we have a table that shows total Skoda sales volumes for the Chinese automotive market, broken out by year. This data captures all Skoda vehicle sales for the entire Chinese automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2007 | 31,802 | 0.00 | 0.63 | 0.00 |
| 2008 | 60,340 | 89.74 | 1.15 | 45.32 |
| 2009 | 128,576 | 113.09 | 1.63 | 29.70 |
| 2010 | 190,300 | 48.01 | 1.85 | 11.42 |
| 2011 | 220,009 | 15.61 | 1.97 | 6.46 |
| 2012 | 230,003 | 4.54 | 1.93 | -2.00 |
| 2013 | 227,519 | -1.08 | 1.59 | -21.90 |
| 2014 | 282,390 | 24.12 | 1.74 | 8.97 |
| 2015 | 279,462 | -1.04 | 1.51 | -15.46 |
| 2016 | 330,088 | 18.12 | 1.50 | -0.45 |
| 2017 | 334,517 | 1.34 | 1.46 | -3.10 |
| 2018 | 352,000 | 5.23 | 1.59 | 8.43 |
| 2019 | 278,378 | -20.92 | 1.38 | -15.54 |
| 2020 | 150,458 | -45.95 | 0.81 | -71.08 |
| 2021 | 56,000 | -62.78 | 0.28 | -190.68 |
| 2022 | 44,062 | -21.32 | 0.21 | -30.02 |
Skoda China Annual Sales Units & Growth Chart
Below is a visual representation of Skoda China sales units over time. We have both the Skoda’s sales units and the market share in the Chinese market. Click on the items in the legend to see each series by itself.
Skoda China Growth Rate & Market Share Chart
Below is the annual growth rate for the Skoda brand in China, shown against the Skoda’s marketshare changes in China. This gives you a good look into how Skoda has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Skoda Cars & SUVs in China
Škoda cars are popular in China for their value for money, reliability, and spacious interiors. The brand’s most popular models in China include the Škoda Octavia, a compact sedan, and the Škoda Karoq, a compact SUV.
