Rolls-Royce Sales Data, Trends & Analysis for the European Automotive Market
Rolls Royce sales have more than doubled in the period after 2010 compared to the period before thanks to the introduction of a smaller model, the Ghost and the expansion of that model line with coupe and convertible models. The noble British brand peaked at over 800 sales in 2016, more than four times the 2009 volume.
The Ghost is the best-selling Rolls-Royce model because it is a popular choice for both corporate and private customers. It is a luxurious and comfortable car that is also relatively affordable. The Cullinan is the first SUV from Rolls-Royce, and it has been very successful. It is a luxurious and capable SUV that is perfect for customers who need a car that can handle both on-road and off-road driving. The Phantom is one of the most iconic cars in the world, and it is still a popular choice for customers who want the ultimate in luxury and refinement. The Wraith and Dawn are more sporty versions of the Ghost and Phantom, respectively. They are popular choices for customers who want a more dynamic driving experience.
Rolls-Royce Europe Sales Figures & Recent Highlights
The brand’s best selling model is the Ghost, a full-size luxury sedan that has been in production since 2009. The brand launched a fifth nameplate to its line-up with the Cullinan “high sided vehicle” as Rolls Royce refuses to call it an SUV and it too has been a big seller for the brand. The Rolls Royce Phantom is also a strong seller.
Rolls-Royce Annual Sales, Growth and Market Share in Europe
Below we have a table that shows total Rolls-Royce sales volumes for the European automotive market, broken out by year. This data captures all Rolls-Royce vehicle sales for the entire European automotive market.
| Year | Sales | YOY Change | US Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2003 | 54 | 0.00 | 0.00 | 0.00 |
| 2004 | 155 | 187.04 | 0.00 | 61.33 |
| 2005 | 150 | -3.23 | 0.00 | -3.28 |
| 2006 | 143 | -4.67 | 0.00 | -3.74 |
| 2007 | 221 | 54.55 | 0.00 | 35.14 |
| 2008 | 266 | 20.36 | 0.00 | 22.54 |
| 2009 | 176 | -33.83 | 0.00 | -54.43 |
| 2010 | 488 | 177.27 | 0.00 | 65.35 |
| 2011 | 468 | -4.10 | 0.00 | -3.73 |
| 2012 | 439 | -6.20 | 0.00 | 3.94 |
| 2013 | 382 | -12.98 | 0.00 | -14.88 |
| 2014 | 607 | 58.90 | 0.01 | 33.09 |
| 2015 | 572 | -5.77 | 0.00 | -13.54 |
| 2016 | 767 | 34.09 | 0.01 | 19.90 |
| 2017 | 713 | -7.04 | 0.00 | -12.72 |
| 2018 | 702 | -1.54 | 0.00 | -0.26 |
| 2019 | 820 | 16.81 | 0.01 | 11.87 |
| 2020 | 595 | -27.44 | 0.01 | -4.80 |
| 2021 | 613 | 3.03 | 0.01 | 4.15 |
| 2022 | 912 | 48.78 | 0.01 | 37.62 |
Rolls-Royce Europe Annual Sales Units & Growth Chart
Below is a visual representation of Rolls-Royce Europe sales units over time. We have both the Rolls-Royce’s sales units and the market share in the European market. Click on the items in the legend to see each series by itself.
Rolls-Royce Europe Growth Rate & Market Share Chart
Below is the annual growth rate for the Rolls-Royce brand in Europe, shown against the Rolls-Royce‘s marketshare changes in Europe. This gives you a good look into how Rolls-Royce has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
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