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Rolls Royce Dawn Sales Figures

Rolls Royce Dawn

The Rolls-Royce Dawn is a luxury convertible produced by the prestigious British automaker Rolls-Royce Motor Cars. Introduced in 2015, the Dawn is a drophead (British term for convertible) that carries forward the brand’s long-standing tradition of crafting exquisite, opulent vehicles. It sits alongside other Rolls-Royce models like the Phantom, Ghost, and Wraith but distinguishes itself with its elegant convertible design. The Dawn is basically the convertible version of the Rolls Royce Wraith, which in its turn is the coupe version of the Rolls Royce Ghost.

Rolls Royce Dawn Overview

The Rolls-Royce Dawn is a luxury convertible that was introduced in 2016. It is based on the Rolls-Royce Wraith coupe, but it has a more open and airy cabin. The Dawn is powered by a 6.6-liter twin-turbocharged V12 engine that produces 563 horsepower and 627 lb-ft of torque. It is available with a choice of rear-wheel drive or all-wheel drive.

The Dawn is available in two trim levels: the base Dawn and the Dawn Black Badge. The Black Badge trim adds features like a more powerful engine, a darker exterior, and a more luxurious interior. One of the defining features of the Dawn is its soft-top roof, which can be retracted silently in just about 20 seconds, even while driving at speeds up to 50 km/h (31 mph). When the roof is up, the Dawn offers impressive sound insulation, rivaling that of fixed-roof cars.

Within the Rolls-Royce lineup, the Dawn offers a unique blend of elegance and open-air luxury. It competes in the market with other high-end convertibles like the Bentley Continental GT Convertible. Given its exclusivity and the brand’s cachet, the Dawn commands a premium price, placing it in the upper echelon of luxury convertibles.

Rolls Royce Dawn Sales Figures

Rolls Royce Dawn Europe Sales Data & Charts

Europe Annual Sales

Year Sales Units
2016 258
2017 235
2018 194
2019 120
2020 86
2021 58
2022 32

Europe Annual Growth