Ram Sales Figures - US Market

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Ram Sales Data, Trends, Analysis & Current Lineup for the U.S Automotive Market

This is your hub for all of the Ram sales data for the U.S market. RAM is a brand spun off from Dodge in 2009 to sell commercial vehicles for what was then the Chrysler group (now Fiat-Chrysler). It was a decision that surprised many, given that Dodge was a brand in large part defined by its RAM pickup truck (RAM being the model name), and given that the likes of Mercedes-Benz, VW, Renault, Fiat and others have for decades successfully sold commercial vehicles under the same brand as their passenger cars. Nonetheless, the brand has managed to quickly establish a foothold, building on the strength of the RAM name, a newly-competitive large pickup model and a couple of new small and large cargo vans sourced from Fiat’s European arm.

Ram is an American brand of light to mid-weight commercial vehicles. This new brand was originally a part of the Dodge marquee and marketed using the name of Ram Pickup line of trucks until it was spun off as a separate brand.

The Ram brand was established in order to create a new identity aside from the mainstream Dodge brand. The brand logo features the head of a ram, formerly the logo used by Dodge. Today, the brand focuses on developing and designing pickup trucks for real truck customers rather. Recognized as one of the brands with the best reputations in the world, trucks sold under RAM have won the ‘Truck of the Year’ award numerous times.

Ram U.S Sales Figures & Recent Highlights

Ram is one of the best selling brands in the US. They are now ranked as the number two truck brand in the US after seeing its sales surge in 2019 and took over Chevrolet. In total, Ram saw its US pickup truck sales rise to 703,023 units.

Ram’s 2019 pickup truck sales represent an 18-percent increase over the previous year, and they set a new record for the brand since it spun off from FCA’s Dodge in 2009. We can expect Ram to increase its sales even more for the next calendar year as the sales and popularity of all their current lineup increased from 2018.

The pickup still accounts for more than 90% of the brands’ sales, though that is partly driven by that model’s staggering growth in recent years – its sales tripled between 2009 and 2018 and reached record sales again in 2019, even surpassing the Chevrolet Silverado for the #2 spot in overall US sales. Despite challenges due to the COVID-19 pandemic, Ram performed relatively well and this resilience can be attributed to the strong demand for trucks in the U.S. market even amidst economic uncertainties.

One of the significant highlights was the introduction of the redesigned Ram 1500 for the 2019 model year. This new model was lauded for its luxurious interior, technology features, and overall driving dynamics. It received numerous awards and played a vital role in boosting the brand’s sales figures. In 2020, Ram introduced the 1500 TRX, a high-performance off-road variant of the Ram 1500. With a supercharged 6.2-liter V8 engine producing 702 horsepower, it was positioned as a direct competitor to the Ford F-150 Raptor.

Ram introduced high-end trims like the Limited, Laramie Longhorn, and others, emphasizing luxury features, advanced technology, and high-quality materials. The brand aimed to cater to buyers looking for premium features in their trucks.

Ram Monthly Sales Data in the U.S

Below we have a table that shows Ram sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is Ram new vehicle sales in the US.


Year	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
2005	24,324	29,202	35,531	35,986	38,051	32,825	48,710	38,681	35,502	25,086	25,667	30,978
2006	21,790	29,887	38,709	30,814	29,599	32,375	32,793	34,177	25,081	28,251	27,826	32,875
2007	24,379	28,633	38,301	31,503	31,327	31,114	29,312	32,309	30,100	24,711	24,488	32,118
2008	19,902	22,642	26,318	24,206	19,727	16,149	21,328	24,974	20,812	17,626	15,538	16,618
2009	12,843	14,448	19,328	17,903	15,516	14,478	17,723	17,514	13,452	12,262	9,787	12,014
2010	9,957	10,267	17,818	13,665	17,298	15,864	20,138	18,995	16,887	17,316	18,206	23,241
2011	12,197	18,644	21,898	17,680	20,117	21,362	20,311	21,243	24,656	21,194	19,965	26,187
2012	18,315	46,286	27,661	21,466	26,347	25,092	24,379	23,063	26,406	25,607	25,074	30,885
2013	20,987	23,827	34,540	32,124	32,649	30,935	32,078	33,587	28,569	31,264	31,255	36,028
2014	26,033	30,481	44,479	39,170	38,932	35,262	37,699	46,594	38,498	42,499	40,864	48,628
2015	31,299	33,991	45,023	40,864	43,598	36,078	38,157	49,439	39,946	43,749	41,107	50,463
2016	33,021	43,302	49,990	45,810	43,613	41,236	44,069	44,426	51,866	49,443	42,511	53,597
2017	38,045	42,785	51,749	47,327	51,044	48,645	44,090	43,322	51,686	47,831	40,390	49,876
2018	32,039	36,737	44,878	43,074	51,884	51,729	45,065	54,808	56,447	54,542	57,970	68,195
2019	39,649	45,542	51,822	53,811	67,117	75,227	58,947	66,021	54,232	62,777	65,101	62,777
2020	45,630	59,074	35,782	22,983	51,073	53,626	61,425	54,599	59,150	61,160	50,238	69,897
2021	52,135	52,135	58,651	63,396	60,958	63,396	48,850	47,041	48,850	50,639	50,639	50,639
2022	44,209	44,209	49,735	47,121	45,376	45,376	45,844	47,607	45,844	43,291	41,560	45,023
2023	42,343	40,649	45,730	47,953	46,108	47,953	43,069	46,516	44,793	44,198	44,198	45,967
2024	31,351	31,351	32,605	34,249	35,618	35,618	35,833	40,129	32,963	0	0	0

Ram Annual Sales, Growth & Market Share in the United States

Below we have a table that shows total Ram sales volumes for the US automotive market, broken out by year. This data captures all Ram vehicle sales for the entire United States automotive market.

Year	Sales	YOY Change	US Marketshare	Marketshare Change
2005	400,543	0.00	2.34	0.00
2006	364,177	-9.08	2.18	-7.10
2007	358,295	-1.62	2.21	1.07
2008	245,840	-31.39	1.84	-19.77
2009	177,268	-27.89	1.69	-9.30
2010	199,652	12.63	1.70	0.97
2011	245,454	22.94	1.90	10.33
2012	320,581	30.61	2.05	7.49
2013	367,843	14.74	2.35	12.53
2014	469,139	27.54	2.84	17.27
2015	493,714	5.24	2.82	-0.57
2016	542,884	9.96	3.09	8.57
2017	556,790	2.56	3.22	4.25
2018	597,368	7.29	3.44	6.26
2019	703,023	17.69	4.12	16.62
2020	624,637	-11.15	4.25	2.91
2021	647,329	3.63	4.33	1.91
2022	545,195	-15.78	3.98	-8.68
2023	539,477	-1.05	3.47	-14.71
2024	309,717	0.00	2.46	0.00

Ram U.S Annual Sales Units & Growth Chart

Below is a visual representation of Ram’s U.S sales units over time. We have both the Ram sales units and the growth in the United States market. Click on the items in the legend to see each series by itself.

Ram U.S Growth Rate & Market Share Chart

Below is the annual growth rate for the Ram brand in the United States, shown against the Ram’s marketshare changes in the United States. This gives you a good look into how Ram has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.

The Best-Selling Ram Cars & SUVs in the United States

No surprises here.

The Current Ram Model Lineup & Prices in the U.S

Like other automakers, Ram also began laying out plans for electrification. In FCA’s (now Stellantis) five-year plan, there were mentions of electrified versions of Ram products in the pipeline. For now, we have the typical RAM lineup for the current model year.

RAM 1500 TRX

Starting at $85,050

The Ram 1500 TRX is a high-performance pickup truck that was first introduced in 2021. It is powered by a 6.2L supercharged Hemi V8 engine that produces 702 horsepower and 650 lb-ft of torque. It is paired with an eight-speed automatic transmission and a four-wheel-drive system. The TRX can go from 0 to 60 mph in 4.5 seconds and has a top speed of 118 mph. The TRX is equipped with a variety of off-road features, including a 2-inch lift kit, 35-inch tires, and a locking rear differential. It also has a unique interior with performance-oriented seats and a 12-inch touchscreen infotainment system. The TRX is available in three trim levels: TRX, TRX Level 2, and TRX Launch Edition.

RAM 1500

Starting at $37,905

The Ram 1500 is a full-size pickup truck that has been in production since 1981. It is known for its powerful engines, spacious interior, and available off-road features. The current generation Ram 1500 is available in three cab styles: Regular Cab, Quad Cab, and Crew Cab. It is powered by a 3.6L V6 engine that produces 305 horsepower and 269 lb-ft of torque, or a 5.7L Hemi V8 engine that produces 395 horsepower and 410 lb-ft of torque. It is paired with an eight-speed automatic transmission. The Ram 1500 gets an EPA-estimated 18 mpg in the city and 25 mpg on the highway. It is equipped with a variety of standard features, including a 7-inch touchscreen infotainment system, a rearview camera, and Bluetooth connectivity. Available features include a 12-inch touchscreen infotainment system, a panoramic sunroof, and a tow hitch. The Ram 1500 starts at $33,695.

RAM 1500 Classic

Starting at $30,695

The Ram 1500 Classic is a full-size pickup truck that was introduced in 2019. It is based on the previous generation Ram 1500, and it is powered by a 3.6L V6 engine that produces 305 horsepower and 269 lb-ft of torque. It is paired with an eight-speed automatic transmission. The Ram 1500 Classic gets an EPA-estimated 18 mpg in the city and 25 mpg on the highway. It is equipped with a variety of standard features, including a 7-inch touchscreen infotainment system, a rearview camera, and Bluetooth connectivity. Available features include a 12-inch touchscreen infotainment system, a panoramic sunroof, and a tow hitch. The Ram 1500 Classic is a great choice for those who are looking for a more affordable option than the current generation Ram 1500. It is also a good choice for those who prefer the styling of the previous generation truck.

RAM 2500

Starting at $46,050

The Ram 2500 is a heavy-duty pickup truck that has been in production since 1973. It is known for its powerful engines, spacious interior, and available off-road features. The current generation Ram 2500 is available in two cab styles: Regular Cab and Crew Cab. It is powered by a 6.4L Hemi V8 engine that produces 410 horsepower and 429 lb-ft of torque, or a 6.7L Cummins Turbo Diesel engine that produces 370 horsepower and 850 lb-ft of torque. It is paired with an eight-speed automatic transmission. The Ram 2500 gets an EPA-estimated 13 mpg in the city and 18 mpg on the highway. It is equipped with a variety of standard features, including a 7-inch touchscreen infotainment system, a rearview camera, and Bluetooth connectivity. Available features include a 12-inch touchscreen infotainment system, a panoramic sunroof, and a tow hitch.

RAM 3500

Starting at $48,155

The Ram 3500 is a heavy-duty pickup truck that has been in production since 1977. It is known for its powerful engines, spacious interior, and available off-road features. The current generation Ram 3500 is available in three cab styles: Regular Cab, Crew Cab, and Mega Cab. It is powered by a 6.4L Hemi V8 engine that produces 410 horsepower and 429 lb-ft of torque, or a 6.7L Cummins Turbo Diesel engine that produces 370 horsepower and 850 lb-ft of torque. It is paired with an eight-speed automatic transmission. The Ram 3500 gets an EPA-estimated 12 mpg in the city and 17 mpg on the highway. It is equipped with a variety of standard features, including a 7-inch touchscreen infotainment system, a rearview camera, and Bluetooth connectivity. Available features include a 12-inch touchscreen infotainment system, a panoramic sunroof, and a tow hitch.

Sources: Manufacturers, ANDC, JATO Dynamics.