Porsche Sales Data, Trends, Analysis & Current Lineup for the U.S Automotive Market
This is your hub for all of the Porsche sales data for the U.S market. The US has traditionally been one of Porsche’s biggest markets, and this position has only been strengthened of late – the brand sold over 60,000 cars in 2019, after breaking the 50,000 mark for the first time ever in 2015. As it stands, the US accounts for more than a quarter of Porsches sold globally each year.
Two factors contributed to Porsche’s success in the American market. First, the 911 has a long history in the US, and finds a broad audience ranging from the newly rich, through hardcore enthusiasts all the way to well-off retirees. Second, the Cayenne, Panamera and lately the Macan have successfully appealed to people who want a “sports car” but also have a family to haul around. It should come as no surprise that it’s not the 911 that’s Porsche’s most popular model in the US, but the Macan and Cayenne SUVs.
Porsche is arguably one of the premier car brands in the world. Porsche produces high performance sedans, sports cars, and sedans, which they sell worldwide. It is known across the world for its stunning designs and amazing performance levels. As a brand, it is one of the most popular in the world. In fact, Porsche’s largest market is the United States which speaks for its popularity in the country despite being a foreign brand.
There are two main reasons why Porsche is so successful in the US car market. First, the Porsche 911 has a long history in the US, and finds a broad audience ranging from the newly rich, through hardcore enthusiasts all the way to well-off retirees. Second, the Cayenne, Panamera and lately the Macan have successfully appealed to people who want a “sports car” but also have a family to haul around. It should come as no surprise that it’s not the 911 that’s Porsche’s most popular model in the US, but the Macan and Cayenne SUVs.
Porsche U.S Sales Figures & Recent Highlights
The United States has always been the largest market for Porsche and accounts for more than a quarter of its global sales. Today, Porsche continues to strengthen its sales in the US thanks to the popularity of their SUV lineup which includes the Macan and Cayenne. Last year, Porsche had a record year. They sold over 60,000 cars in 2019, breaking the 50,000 mark for the first time ever in 2015. The year 2019 also marked the tenth consecutive year of record sales in the US. The sales increase was mostly due to the Cayenne that saw its sales nearly doubled, while the Macan still remains to be most popular Porsche in the United States in 2019.
Porsche had a record year in the United States in 2022, with sales of 70,065 cars, up 13.6% from 2021. The company’s best-selling model was the Macan SUV, with 23,688 units sold, followed by the Cayenne SUV with 21,194 units sold. The Panamera sedan and 911 sports car also saw strong sales, with 4,224 and 3,913 units sold, respectively.
Porsche’s U.S. sales were helped by strong demand for its all-electric vehicles. The Taycan sedan was the company’s third best-selling model in 2022, with 7,295 units sold. The Taycan Cross Turismo, a more rugged version of the Taycan, also saw strong sales, with 2,726 units sold.
Porsche’s recent highlights include the introduction of the new 911 GT3 and 911 GT3 Touring. These two models are powered by a new 4.0-liter naturally aspirated flat-six engine that produces 502 horsepower. The GT3 is a track-focused model, while the GT3 Touring is a more comfortable and luxurious version. Porsche is also planning to launch a number of new models in the coming years, including the electric Macan and an all-new 718 Boxster and Cayman. These new models will help Porsche continue to grow its sales in the United States.
Porsche Monthly Sales Data in the U.S
Below we have a table that shows Porsche sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is Porsche new vehicle sales in the US.
Porsche Annual Sales, Growth & Market Share in the United States
Below we have a table that shows total Porsche sales volumes for the US automotive market, broken out by year. This data captures all Porsche vehicle sales for the entire United States automotive market.
| Year | Sales | YOY Change | US Marketshare | Marketshare Change |
|---|---|---|---|---|
| 1979 | 0 | 0.00 | 0.00 | 0.00 |
| 1980 | 1,466 | 0.00 | 0.15 | 100.00 |
| 1981 | 2,019 | 37.72 | 0.16 | 5.74 |
| 1982 | 0 | -100.00 | 0.00 | 0.00 |
| 1983 | 12,144 | 0.00 | 0.74 | 100.00 |
| 1984 | 13,097 | 7.85 | 0.62 | -18.70 |
| 1985 | 19,416 | 48.25 | 0.52 | -18.52 |
| 1986 | 22,387 | 15.30 | 0.56 | 6.85 |
| 1987 | 15,742 | -29.68 | 0.43 | -30.20 |
| 1988 | 9,894 | -37.15 | 0.26 | -68.32 |
| 1989 | 3,765 | -61.95 | 0.11 | -137.43 |
| 1990 | 3,675 | -2.39 | 0.12 | 11.53 |
| 1991 | 1,155 | -68.57 | 0.04 | -189.70 |
| 1992 | 1,371 | 18.70 | 0.05 | 20.19 |
| 1993 | 1,308 | -4.60 | 0.05 | -11.09 |
| 1994 | 1,383 | 5.73 | 0.06 | 17.27 |
| 1995 | 449 | -67.53 | 0.02 | -249.18 |
| 1996 | 5 | -98.89 | 0.00 | -8,980.98 |
| 1997 | 3 | -40.00 | 0.00 | -75.42 |
| 1998 | 0 | -100.00 | 0.00 | 0.00 |
| 1999 | 0 | 0.00 | 0.00 | 0.00 |
| 2000 | 0 | 0.00 | 0.00 | 0.00 |
| 2001 | 0 | 0.00 | 0.00 | 0.00 |
| 2002 | 0 | 0.00 | 0.00 | 0.00 |
| 2003 | 0 | 0.00 | 0.00 | 0.00 |
| 2004 | 0 | 0.00 | 0.00 | 0.00 |
| 2005 | 24,054 | 0.00 | 0.14 | 100.00 |
| 2006 | 22,699 | -5.63 | 0.14 | -3.18 |
| 2007 | 25,044 | 10.33 | 0.15 | 11.78 |
| 2008 | 19,540 | -21.98 | 0.15 | -5.33 |
| 2009 | 14,574 | -25.41 | 0.14 | -5.67 |
| 2010 | 21,270 | 45.94 | 0.18 | 23.57 |
| 2011 | 25,873 | 21.64 | 0.20 | 9.37 |
| 2012 | 31,687 | 22.47 | 0.20 | 1.34 |
| 2013 | 34,070 | 7.52 | 0.22 | 6.65 |
| 2014 | 38,975 | 14.40 | 0.24 | 7.76 |
| 2015 | 48,099 | 23.41 | 0.27 | 14.24 |
| 2016 | 51,605 | 7.29 | 0.29 | 6.29 |
| 2017 | 55,420 | 7.39 | 0.32 | 8.56 |
| 2018 | 57,233 | 3.27 | 0.33 | 2.61 |
| 2019 | 61,568 | 7.57 | 0.36 | 8.78 |
| 2020 | 57,286 | -6.95 | 0.39 | 7.29 |
| 2021 | 69,175 | 20.75 | 0.46 | 15.81 |
| 2022 | 70,036 | 1.24 | 0.51 | 9.59 |
| 2023 | 75,427 | 7.70 | 0.49 | -5.39 |
| 2024 | 52,309 | 0.00 | 0.39 | 0.00 |
Porsche U.S Annual Sales Units & Growth Chart
Below is a visual representation of Porsche’s U.S sales units over time. We have both the Porsche sales units and the growth in the United States market. Click on the items in the legend to see each series by itself.
Porsche U.S Growth Rate & Market Share Chart
Below is the annual growth rate for the Porsche brand in the United States, shown against the Porsche’s marketshare changes in the United States. This gives you a good look into how Porsche has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Porsche Cars & SUVs in the United States
The are two SUVs in the Porsche family, and the Porsche Macan and Porsche Cayenne are the two best-selling vehicles in the Porsche lineup. This company is no longer just about niche sports cars, check out the volumes on the SUVs and passenger cars.
- Porsche Macan (23,687 units sold in 2022). The Porsche Macan is a compact SUV that has five doors, five seats and resolutely remains the sports car of the compact SUV segment. Going electric soon.
- Porsche Cayenne (21,194 units sold in 2022). The Porsche Cayenne delivers great performance and has a luxury interior, as well as lots of space, and is probably the top luxury midsize SUV in its class. Refresh should boost sales even more.
- Porsche 911 (10,172 units sold in 2022). The latest 992-generation is familiar in many respects, and differs from its predecessors in others, but get it on a twisting road or a race track and there’s no doubting its provenance. Still the best around.
- Porsche Taycan (7,272 units sold in 2022). Porsche all-electric sports sedan has the specs and techs to make even petrol-obsessed gearheads drool. Porsche invested six billion euros in investments and added 1,200 new employees for the launch of the Taycan alone. The entire company is firmly committed to electric mobility.
- Porsche Panamera (4,226 units sold in 2022). Its ability to do pretty much everything right, combining stellar performance, a world-class cabin and great looks it is a hard proposition to be disappointed by.
- Porsche 718 (3,485 units sold in 2022). The Cayman GT4 and Boxster Spyder are the special editions, but you can get your 718 in lots of flavors. Sales have slowed in recent years and Porsche is banking on going electric as a way to boost 718 sales.
The Current Porsche Model Lineup & Prices in the U.S
Porsche has a strong lineup of vehicles, which includes a mix of sports cars, SUVs, and sedans. Within each product there are dozens of combinations, variants and sub-models. Porsche has so many models these days that it is hard to figure out what is going on each year. Check our sister site for more details on Porsche’s current model lineup, below we will go over the current Porsche models briefly.
Porsche 718
Boxster Starting at $65,500 / Cayman Starting at $63,400
The current Porsche 718 Boxster and Cayman are mid-engine sports cars that were introduced in 2016. They are powered by turbocharged 2.0-liter flat-four engines that produce 300 horsepower in the base model and 350 horsepower in the S model. The Boxster is the convertible version, while the Cayman is the coupe version. The 718 Boxster and Cayman are known for their handling and performance. They are also relatively fuel-efficient, with EPA-estimated fuel economy ratings of 22 mpg in the city and 30 mpg on the highway. In 2023, the 718 Boxster and Cayman will receive a number of updates, including a new front fascia, new LED headlights and taillights, and a new infotainment system. The base engine will also be replaced by a new 2.4-liter flat-four engine that produces 310 horsepower.
The hybrid version of the 718 Boxster and Cayman is expected to be powered by a 2.0-liter flat-four engine and an electric motor that together produce 400 horsepower. It is also expected to have an EPA-estimated fuel economy rating of over 40 mpg. The 718 is also rumored to be going all-electric. These models offer a great balance of performance, handling, and fuel efficiency, and they are also relatively luxurious and comfortable. The upcoming updates and the introduction of the hybrid version will only make them more appealing to buyers.
In addition to the standard variants, Porsche also offers a number of special editions of the 718 Boxster and Cayman, such as the 718 Boxster T and Cayman T, which are more focused on driving dynamics, and the 718 Boxster GTS 4.0 and Cayman GTS 4.0, which are powered by the 4.0L naturally aspirated flat-six engine. There is also the Spyder and Cayman GT4 which are the track-focused variants with a 4.0L naturally aspirated flat-six engine that produces 414 horsepower and 309 lb-ft of torque. Gearing too long, but otherwise nirvana driving experience. At the top of the pyramid sits the Spyder RS and Cayman GT4 RS, which are both extreme track-focused variants. Both get GT3 engines and lots of track-focused tech that makes them perfect racers. Loud, fast and totally insane.
Porsche 911
Starting at $106,100
The current Porsche 911 is the 992 generation, which was introduced in 2019. It is available in a variety of body styles, including coupe, cabriolet, and Targa. The 992 911 is powered by a turbocharged 3.0-liter flat-six engine that produces 379 horsepower in the Carrera and 450 horsepower in the Carrera S. The Carrera GTS and Carrera 4 GTS models are powered by a 4.0-liter flat-six engine that produces 473 horsepower. The top-of-the-line 911 Turbo and Turbo S models are powered by a 3.8-liter twin-turbocharged flat-six engine that produces 572 horsepower and 640 horsepower, respectively.
The base model of the 911, powered by a turbocharged 3.0-liter flat-six engine that produces 379 horsepower. Available in coupe and cabriolet body styles. A more powerful version of the Carrera called the Carrera S is powered by a turbocharged 3.0-liter flat-six engine that produces 450 horsepower. Available in coupe, cabriolet, and Targa body styles. A higher-performance version of the Carrera S is the Carrera GTS, powered by a 4.0-liter flat-six engine that produces 473 horsepower. Available in coupe, Targa and cabriolet body styles this is the sweet spot in the Porsche 911 lineup. All-wheel-drive versions of the Carrera, Carrera S, Carrera GTS exist also. The 911 Turbo and 911 Turbo S are the top-of-the-line 911, powered by a twin-turbocharged 3.8-liter flat-six engine that produces 572 horsepower. Available in coupe and cabriolet body styles.
A track-focused version of the 911, the 911 GT3 is powered by a naturally aspirated 4.0-liter flat-six engine that produces 502 horsepower. Available in coupe body style. If you don’t want to look like you’re racing, q more luxurious version of the GT3 called the GT3 Touring gives you the same engine in a beautiful coupe body style. We could keep going, but basically the Porsche 911 also has a number of additional special editions and niche variants.
Porsche Panamera
Starting at $92,400
The current Porsche Panamera is the second generation, which was introduced in 2016. It is available in a variety of body styles, including sedan, Sport Turismo wagon, and Executive long-wheelbase sedan. The Panamera is powered by a variety of engines, including a turbocharged 3.0-liter V6 engine that produces 330 horsepower in the base model, a turbocharged 2.9-liter V6 engine that produces 440 horsepower in the 4S model, and a twin-turbocharged 4.0-liter V8 engine that produces 550 horsepower in the Turbo model. All Panamera models are available with a 7-speed PDK dual-clutch transmission. A 8-speed automatic transmission is available on the base model. The Panamera has been praised for its handling, performance, and luxury. It has also been awarded numerous awards, including the 2017 Motor Trend Car of the Year. In addition to the standard models, Porsche also offers a number of special editions of the Panamera, such as the Panamera GTS, which is a more performance-oriented model, and the Panamera Turbo S E-Hybrid, which is a plug-in hybrid model. Porsche is also planning to introduce a third-generation Panamera in the near future. The new Panamera is expected to be more luxurious and technologically advanced than the current model.
Porsche Macan
Starting at $60,900
The current Porsche Macan is the second generation, which was introduced in 2019. It is available in a variety of trim levels, including the Macan, Macan S and Macan GTS, and Macan T. The Macan is powered by a turbocharged 2.0-liter four-cylinder engine that produces 261 horsepower in the base model, a turbocharged 2.9-liter V6 engine that produces 375 horsepower in the S model, a turbocharged 2.9-liter V6 engine that produces 434 horsepower in the GTS model. The Macan has been praised for its handling, performance, and luxury. It has also been awarded numerous awards, including the 2020 Motor Trend SUV of the Year. According to recent reports, Porsche is planning to introduce a facelifted Macan in 2023. The facelift is expected to include a new front fascia, new taillights, and a revised interior. The Macan is also expected to be offered with a new all-electric powertrain.
Porsche Cayenne
Starting at $79,200
The Porsche Cayenne is a mid-size luxury SUV that has been in production since 2002. It is available in a variety of trim levels, including the Cayenne, Cayenne S, Cayenne E-Hybrid, Cayenne GTS, and Cayenne Turbo. The Cayenne is powered by a variety of engines, including a turbocharged 3.0-liter V6 engine that produces 340 horsepower in the base model, a twin-turbocharged 3.0-liter V6 engine that produces 434 horsepower in the S model, a turbocharged 2.9-liter V6 engine and an electric motor that produces 462 horsepower in the E-Hybrid model, a turbocharged 2.9-liter V6 engine that produces 453 horsepower in the GTS model, and a twin-turbocharged 4.0-liter V8 engine that produces 541 horsepower in the Turbo model. The 2024 Porsche Cayenne received a number of updates, including a new front fascia, new taillights, and a revised interior. The Cayenne also got a new hybrid powertrain.
