Porsche Sales Data, Trends & Analysis for the European Automotive Market
Porsche sales and market share in Europe have been rising steadily and peaking at over 72,000 units in 2017, more than double the volume sold in 2009. The brand has leveraged the success of its Cayenne large SUV, Panamera 4-door limousine and Macan compact SUV. Sales of the Cayenne, Macan and Panamera made up most of the brand’s European sales. The Macan was the first nameplate for the brand to sell over 25,000 units in a single year, with over 26,500 deliveries in 2017.
Porsche Europe Sales Figures & Recent Highlights
Porsche continues to grow its sales and marketshare in Europe. With a growing fleet of SUVs and electric cars, the brand is going from strength to strength. Porsche launched the all-new 911 GT3 in Europe in 2022. The 911 GT3 is the company’s most powerful and track-focused 911 model. Porsche also launched the all-new Taycan Cross Turismo in Europe in 2021. The Taycan Cross Turismo is an electric SUV that is based on the Taycan sedan. Porsche plans to electrify its entire lineup by 2030. The company also plans to introduce a new range of electric sports cars in Europe in the coming years.
The Cayenne and Macan are the best-selling Porsche models because they are both popular SUVs that offer a good balance of performance and luxury. The 911 is the most iconic Porsche model, and it is also one of the most popular sports cars in the world. The Panamera is a popular four-door sports sedan, and the Taycan is Porsche’s first fully electric car. The Cayenne is a midsize SUV that is available in both gasoline and hybrid versions. It is the best-selling Porsche model in Europe. The Macan is a compact SUV that is also available in both gasoline and hybrid versions. It is the second best-selling Porsche model in Europe. The 911 is a sports car that has been in production since 1963. It is one of the most iconic cars in the world and now the third best seller at Porsche.
Porsche is a well-established automaker with a strong track record in Europe. The company is well-positioned to continue to grow in the years to come, thanks to its popular lineup of sports cars, its focus on performance, and its commitment to quality.
Porsche Annual Sales Data and Market Share in Europe
Below we have a table that shows total Porsche sales volumes for the European automotive market, broken out by year. This data captures all Porsche vehicle sales for the entire European automotive market.
| Year | Sales | YOY Change | US Marketshare | Marketshare Change |
|---|---|---|---|---|
| 1979 | 0 | 0.00 | 0.00 | 0.00 |
| 1980 | 1,466 | 0.00 | 0.15 | 100.00 |
| 1981 | 2,019 | 37.72 | 0.16 | 5.74 |
| 1982 | 0 | -100.00 | 0.00 | 0.00 |
| 1983 | 12,144 | 0.00 | 0.74 | 100.00 |
| 1984 | 13,097 | 7.85 | 0.62 | -18.70 |
| 1985 | 19,416 | 48.25 | 0.52 | -18.52 |
| 1986 | 22,387 | 15.30 | 0.56 | 6.85 |
| 1987 | 15,742 | -29.68 | 0.43 | -30.20 |
| 1988 | 9,894 | -37.15 | 0.26 | -68.32 |
| 1989 | 3,765 | -61.95 | 0.11 | -137.43 |
| 1990 | 3,675 | -2.39 | 0.12 | 11.53 |
| 1991 | 1,155 | -68.57 | 0.04 | -189.70 |
| 1992 | 1,371 | 18.70 | 0.05 | 20.19 |
| 1993 | 1,308 | -4.60 | 0.05 | -11.09 |
| 1994 | 1,383 | 5.73 | 0.06 | 17.27 |
| 1995 | 449 | -67.53 | 0.02 | -249.18 |
| 1996 | 5 | -98.89 | 0.00 | -8,980.98 |
| 1997 | 3 | -40.00 | 0.00 | -75.42 |
| 1998 | 0 | -100.00 | 0.00 | 0.00 |
| 1999 | 0 | 0.00 | 0.00 | 0.00 |
| 2000 | 0 | 0.00 | 0.00 | 0.00 |
| 2001 | 0 | 0.00 | 0.00 | 0.00 |
| 2002 | 0 | 0.00 | 0.00 | 0.00 |
| 2003 | 0 | 0.00 | 0.00 | 0.00 |
| 2004 | 0 | 0.00 | 0.00 | 0.00 |
| 2005 | 24,054 | 0.00 | 0.14 | 100.00 |
| 2006 | 22,699 | -5.63 | 0.14 | -3.18 |
| 2007 | 25,044 | 10.33 | 0.15 | 11.78 |
| 2008 | 19,540 | -21.98 | 0.15 | -5.33 |
| 2009 | 14,574 | -25.41 | 0.14 | -5.67 |
| 2010 | 21,270 | 45.94 | 0.18 | 23.57 |
| 2011 | 25,873 | 21.64 | 0.20 | 9.37 |
| 2012 | 31,687 | 22.47 | 0.20 | 1.34 |
| 2013 | 34,070 | 7.52 | 0.22 | 6.65 |
| 2014 | 38,975 | 14.40 | 0.24 | 7.76 |
| 2015 | 48,099 | 23.41 | 0.27 | 14.24 |
| 2016 | 51,605 | 7.29 | 0.29 | 6.29 |
| 2017 | 55,420 | 7.39 | 0.32 | 8.56 |
| 2018 | 57,233 | 3.27 | 0.33 | 2.61 |
| 2019 | 61,568 | 7.57 | 0.36 | 8.78 |
| 2020 | 57,286 | -6.95 | 0.39 | 7.29 |
| 2021 | 69,175 | 20.75 | 0.46 | 15.81 |
| 2022 | 70,036 | 1.24 | 0.51 | 9.59 |
| 2023 | 75,427 | 7.70 | 0.49 | -5.39 |
| 2024 | 52,309 | 0.00 | 0.42 | 0.00 |
Porsche Europe Annual Sales Units & Market Share Chart
Below is a visual representation of Porsche Europe sales units over time. We have both the Porsche sales units and the market share in the European market. Click on the items in the legend to see each series by itself.
Porsche Europe Growth Rate & Market Share Chart
Below is the annual growth rate for the Porsche brand in tEurope, shown against the Porsche’s marketshare changes in Europe. This gives you a good look into how Porsche has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Porsche Cars & SUVs in Europe
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