Listening to the chief designer of a foreign automaker for five minutes may not be your preferred end result after Nissan Cube video searching. However, the Cube’s Los Angeles debut and the Shiro Nakamura marketing/design-speak that go along with it are informative.
In case you hadn’t made the connection, there’s a reason they call it the Cube. This little Nissan is truly a box on wheels. While future advertising spin which will attempt to make you believe the Cube is a lifestyle solution and not an automotive purchase may be tiring, that doesn’t lessen the Cube’s inherent appeal. Watch the video below.