Nissan Motor Co. Sales Data, Trends & Analysis for the U.S Automotive Market
Nissan Motor Co., Ltd. (日産自動車株式会社, Nissan Jidōsha kabushiki gaisha, often shortened to Nissan) is a Japanese multinational automobile manufacturer headquartered in Yokohama, Kanagawa Prefecture, Japan. The company sells its vehicles under the Nissan and Infiniti brands, and formerly the Datsun brand, with in-house performance tuning products (including cars) under the Nismo and Autech brands. The company traces back to the beginnings of the 20th century, with the Nissan zaibatsu, now called Nissan Group.
Nissan is the world’s sixth-largest automaker based on 2022 vehicle production. The company’s vehicles are sold in over 180 countries around the world. Nissan is known for its innovative technology and its focus on sustainability. The company was one of the first automakers to mass-produce an electric vehicle, the Nissan Leaf. Nissan is also committed to reducing its environmental impact, and it has set a goal of becoming carbon neutral by 2050.
Nissan Motor Co. U.S Sales Figures & Recent Highlights
Nissan entered the U.S. market in the late 1950s under the Datsun brand name. The Datsun 240Z, launched in 1969, was particularly instrumental in establishing the company’s reputation in the U.S. In the early 1980s, the company transitioned from the Datsun name to the Nissan brand. Over the years, Nissan has become one of the significant players in the U.S. automotive market, with a wide range of offerings from compact cars to trucks and SUVs.
Vehicles like the Nissan Altima, Rogue, and Sentra have been key drivers of Nissan’s sales in the U.S., targeting the mainstream sedan and SUV segments. The Nissan Titan and Frontier have aimed to carve out a niche in the highly competitive U.S. pickup truck market, although they haven’t matched the sales volumes of domestic competitors like Ford and GM. The Nissan Leaf was one of the first mass-market electric vehicles and has been a notable part of Nissan’s U.S. lineup, although it faces growing competition from other electric offerings. Nissan’s performance models, particularly under its NISMO sub-brand, have a strong following. The Nissan GT-R and Z are notable examples.
Infiniti has positioned itself as a luxury brand, competing with the likes of BMW, Mercedes-Benz, and Lexus. However, it has faced challenges in gaining significant market share. Infiniti models like the QX60 and QX80 have found a following among U.S. consumers, aligning with the country’s preference for larger vehicles.
Nissan’s financial performance in the U.S. has been mixed in recent years. While it has seen strong sales in specific segments, it has also faced challenges that have impacted its profitability. The company has been implementing a turnaround strategy aimed at improving its financial health and brand image.
Nissan Motor Co. U.S Monthly Sales Data
Below we have a table that shows Nissan Motor Co. sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is Nissan Motor Co.’s new vehicle sales in the US across all its owned brands.
Nissan Motor Co. Annual Sales, Growth & Market Share in the United States
Below we have a table that shows total Nissan Motor Co. sales volumes for the US automotive market, broken out by year. This data captures all Nissan Motor Co. sales for the entire United States automotive market, including sub-brands.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 1984 | 73,652 | 0.00 | 3.49 | 0.00 |
| 1985 | 67,409 | -8.48 | 1.82 | -91.97 |
| 1986 | 52,936 | -21.47 | 1.33 | -36.77 |
| 1987 | 33,566 | -36.59 | 0.92 | -44.38 |
| 1988 | 19,357 | -42.33 | 0.50 | -83.44 |
| 1989 | 37,235 | 92.36 | 1.07 | 53.03 |
| 1990 | 47,292 | 27.01 | 1.57 | 32.01 |
| 1991 | 43,915 | -7.14 | 1.60 | 1.95 |
| 1992 | 50,256 | 14.44 | 1.94 | 17.21 |
| 1993 | 60,165 | 19.72 | 2.19 | 11.47 |
| 1994 | 56,280 | -6.46 | 2.34 | 6.49 |
| 1995 | 46,696 | -17.03 | 1.71 | -36.63 |
| 1996 | 31,839 | -31.82 | 1.15 | -48.31 |
| 1997 | 34,252 | 7.58 | 1.18 | 2.16 |
| 1998 | 37,453 | 9.35 | 1.20 | 1.69 |
| 1999 | 41,667 | 11.25 | 1.41 | 14.67 |
| 2000 | 38,859 | -6.74 | 1.39 | -1.41 |
| 2001 | 36,037 | -7.26 | 1.58 | 12.51 |
| 2002 | 74,577 | 106.95 | 3.14 | 49.47 |
| 2003 | 108,900 | 46.02 | 5.38 | 41.76 |
| 2004 | 103,849 | -4.64 | 7.42 | 27.44 |
| 2005 | 1,175,668 | 1,032.09 | 6.87 | -8.06 |
| 2006 | 1,104,625 | -6.04 | 6.63 | -3.63 |
| 2007 | 1,158,998 | 4.92 | 7.14 | 7.23 |
| 2008 | 1,024,051 | -11.64 | 7.68 | 6.99 |
| 2009 | 820,096 | -19.92 | 7.80 | 1.58 |
| 2010 | 1,008,266 | 22.94 | 8.60 | 9.28 |
| 2011 | 1,144,538 | 13.52 | 8.86 | 2.89 |
| 2012 | 1,356,059 | 18.48 | 8.68 | -1.98 |
| 2013 | 1,315,193 | -3.01 | 8.39 | -3.49 |
| 2014 | 1,402,754 | 6.66 | 8.48 | 1.07 |
| 2015 | 1,486,091 | 5.94 | 8.49 | 0.10 |
| 2016 | 1,564,400 | 5.27 | 8.89 | 4.49 |
| 2017 | 1,593,464 | 1.86 | 9.22 | 3.59 |
| 2018 | 1,493,877 | -6.25 | 8.60 | -7.28 |
| 2019 | 1,345,681 | -9.92 | 7.89 | -8.94 |
| 2020 | 917,265 | -31.84 | 6.24 | -26.56 |
| 2021 | 977,645 | 6.58 | 6.54 | 4.62 |
| 2022 | 729,365 | -25.40 | 5.33 | -22.69 |
| 2023 | 899,407 | 23.31 | 5.79 | 7.95 |
| 2024 | 695,517 | 0.00 | 5.53 | 0.00 |
Nissan Motor Co. U.S Annual Sales Units & Growth Chart
Below is a visual representation of Nissan Motor Co.’s U.S sales units over time. We have both the Nissan Motor Co. sales units and the growth in the United States market. Click on the items in the legend to see each series by itself.
Nissan Motor Co. U.S Growth Rate & Market Share Chart
Below is the annual growth rate for the Nissan Motor Co. in the United States, shown against the Nissan Motor Co.’s marketshare changes in the United States. This gives you a good look into how the Nissan Motor Co. has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
