Nissan Motor Co. Sales Data, Trends & Analysis for the Chinese Automotive Market
Nissan Motor Corporation is a Japanese multinational automaker headquartered in Yokohama, Japan. Founded in 1933, Nissan has grown to become one of the world’s largest automobile manufacturers. The company produces a wide range of vehicles, including sedans, SUVs, trucks, electric vehicles, and commercial vehicles. his is the main brand under which the company sells a broad range of vehicles, from compact cars like the Versa to SUVs like the Rogue and trucks like the Frontier. Infiniti is Nissan’s luxury vehicle division, focusing on high-end sedans, SUVs, and crossovers. Infiniti aims to compete with other luxury brands like BMW, Mercedes-Benz, and Lexus. Revived in 2013, the Datsun brand targets emerging markets and offers affordable, entry-level vehicles. The brand has been reintroduced in countries like India, Indonesia, and Russia.
Nissan Motor Co. China Sales Figures & Recent Highlights
Nissan Motor Co. has been selling cars in China since 1983. The company established a joint venture with Dongfeng Motor Corporation in 1992, and Dongfeng Nissan Passenger Vehicle Company (DFL-PV) was founded in 2003. Nissan has been a major player in the Chinese auto market for many years, and its vehicles are popular among Chinese consumers.
In recent years, Nissan has faced increased competition from Chinese automakers, such as Geely and BYD. The company’s sales in China have declined in recent years, and in 2022, Nissan sold just over 477,000 vehicles in China. However, Nissan remains one of the leading foreign automakers in China. Nissan’s other brands, Infiniti and Nismo, have also been launched in China. Genesis Motor began selling vehicles in China in 2017, and Ioniq began selling vehicles in China in 2021. However, both brands are still in their early stages of development in China, and their sales are relatively low.
Overall, Nissan has experienced mixed results in China. The company’s sales have declined in recent years, but it remains one of the leading foreign automakers in the country. Nissan is committed to investing in China, and it has announced plans to launch over 30 new vehicles in the country by 2025. Nissan is taking steps to address these challenges and regain market share in China. The company is investing in new products and technologies, and it is also working to improve its customer service. Nissan is also committed to working with its Chinese joint venture partner, Dongfeng Motor Corporation, to develop new vehicles and expand its manufacturing capacity.
Nissan Motor Co. Annual Sales, Growth & Market Share in China
Below we have a table that shows total Nissan Motor Co. sales volumes for the Chinese automotive market, broken out by year. This data captures all Nissan Motor Co. sales for the entire Chinese automotive market, including sub-brands.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2003 | 74,301 | 0.00 | 3.32 | 0.00 |
| 2004 | 72,634 | -2.24 | 2.89 | -14.90 |
| 2005 | 165,788 | 128.25 | 5.23 | 44.76 |
| 2006 | 243,106 | 46.64 | 6.02 | 13.18 |
| 2007 | 286,025 | 17.65 | 5.65 | -6.50 |
| 2008 | 327,359 | 14.45 | 6.23 | 9.35 |
| 2009 | 508,814 | 55.43 | 6.47 | 3.62 |
| 2010 | 681,360 | 33.91 | 6.61 | 2.09 |
| 2011 | 832,101 | 22.12 | 7.46 | 11.45 |
| 2012 | 751,509 | -9.69 | 6.32 | -18.07 |
| 2013 | 747,251 | -0.57 | 5.21 | -21.27 |
| 2014 | 763,569 | 2.18 | 4.71 | -10.57 |
| 2015 | 864,631 | 13.24 | 4.67 | -0.91 |
| 2016 | 1,041,736 | 20.48 | 4.74 | 1.52 |
| 2017 | 1,145,911 | 10.00 | 4.99 | 5.02 |
| 2018 | 1,212,093 | 5.78 | 5.48 | 8.90 |
| 2019 | 1,217,174 | 0.42 | 6.02 | 9.01 |
| 2020 | 1,150,801 | -5.45 | 6.16 | 2.20 |
| 2021 | 1,015,280 | -11.78 | 5.02 | -22.63 |
| 2022 | 826,830 | -18.56 | 4.00 | -25.62 |
Nissan Motor Co. China Annual Sales Units & Growth Chart
Below is a visual representation of Nissan Motor Co.’s Chinese sales units over time. We have both the Nissan Motor Co. sales units and the growth in the Chinese market. Click on the items in the legend to see each series by itself.
Nissan Motor Co. China Growth Rate & Market Share Chart
Below is the annual growth rate for the Nissan Motor Co. in China, shown against the Nissan Motor Co.’s marketshare changes in China. This gives you a good look into how the Nissan Motor Co. has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
