Nissan Sales Data, Trends & Analysis for the Chinese Automotive Market
China auto sales statistics for Nissan only include the models that are locally produced in China through the Dongfeng-Nissan Joint Venture with local manufacturing partner Dongfeng Motor, and excludes import models. Also find Nissan European sales figures and Nissan US sales figures. Sales figures for the Nissan Tiida hatchback, Sunny, Sylphy, Lannia, Teana, Maxima, Kicks, Qashqai, X-Trail, Murano, Terra, Livina, NV200, March, Tiida sedan, Paladin, Livina Geniss, Livina C-Gear, Bluebird, Pickup.
China is a crucial market for Nissan, both in terms of sales and strategic importance. The company’s collaboration with Dongfeng allows it to navigate the intricacies of the Chinese market, but as with all automakers operating in China, there’s a need for constant adaptation and innovation in the face of changing consumer demands and a rapidly evolving automotive landscape.
Nissan China Sales Figures & Recent Highlights
Nissan operates in China primarily through its joint venture with Dongfeng Motor Corporation, known as Dongfeng Motor Co., Ltd. (DFL). This collaboration, established in 2003, is one of the biggest Sino-Japanese joint ventures in the automotive sector. It allows Nissan to manufacture, sell, and service its cars in China. The JV produces a broad range of vehicles, from passenger cars to light commercial vehicles and trucks.
Nissan offers a comprehensive vehicle lineup in China, ranging from compact cars to sedans, SUVs, and MPVs. Popular models include the Nissan Teana, X-Trail, and Qashqai, among others. The company has also introduced models specifically designed for Chinese consumers, reflecting the nuances and specificities of the local market.
Recognizing China’s push towards electric mobility, Nissan has been making efforts in the EV and hybrid sectors. The Nissan Sylphy Zero Emission, for example, is an electric car tailored for the Chinese market. Nissan’s e-POWER technology, a series hybrid system, has also been introduced to Chinese consumers, offering an electric drive experience while utilizing a gasoline engine to charge the battery.
The Chinese auto market is highly competitive, with many international and domestic players. While Nissan has had successes, it also faces challenges from both long-established brands and emerging local competitors. External factors, such as trade tensions and economic fluctuations, can also influence Nissan’s performance in China.
Nissan has expressed its commitment to the Chinese market by announcing significant investment plans. These include introducing more electrified models under the Nissan and Dongfeng brands and expanding its footprint in the country. The company aims to leverage advanced technologies, particularly in areas like electrification, autonomous driving, and connectivity, to appeal to the evolving demands of Chinese consumers.
Nissan Annual Sales, Growth and Market Share in China
Below we have a table that shows total Nissan sales volumes for the Chinese automotive market, broken out by year. This data captures all Nissan vehicle sales for the entire Chinese automotive market.
| Year | Sales | YOY Change | US Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2003 | 74,301 | 0.00 | 3.32 | 0.00 |
| 2004 | 72,634 | -2.24 | 2.89 | -14.90 |
| 2005 | 165,788 | 128.25 | 5.23 | 44.76 |
| 2006 | 243,106 | 46.64 | 6.02 | 13.18 |
| 2007 | 286,025 | 17.65 | 5.65 | -6.50 |
| 2008 | 327,359 | 14.45 | 6.23 | 9.35 |
| 2009 | 508,814 | 55.43 | 6.47 | 3.62 |
| 2010 | 681,360 | 33.91 | 6.61 | 2.09 |
| 2011 | 832,101 | 22.12 | 7.46 | 11.45 |
| 2012 | 751,509 | -9.69 | 6.32 | -18.07 |
| 2013 | 747,251 | -0.57 | 5.21 | -21.27 |
| 2014 | 761,129 | 1.86 | 4.70 | -10.92 |
| 2015 | 839,164 | 10.25 | 4.53 | -3.64 |
| 2016 | 1,015,605 | 21.03 | 4.62 | 1.96 |
| 2017 | 1,118,085 | 10.09 | 4.87 | 5.10 |
| 2018 | 1,183,225 | 5.83 | 5.35 | 8.95 |
| 2019 | 1,182,139 | -0.09 | 5.85 | 8.55 |
| 2020 | 1,125,106 | -4.82 | 6.02 | 2.85 |
| 2021 | 1,006,584 | -10.53 | 4.98 | -20.93 |
| 2022 | 821,161 | -18.42 | 3.97 | -25.40 |
Nissan China Annual Sales Units & Market Share Chart
Below is a visual representation of Nissan China sales units over time. We have both the Nissan sales units and the market share in the Chinese market. Click on the items in the legend to see each series by itself.
Nissan China Growth Rate & Market Share Chart
Below is the annual growth rate for the Nissan brand in China, shown against the Nissan’s marketshare changes in China. This gives you a good look into how Nissan has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Nissan Cars & SUVs in China
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