Mini Sales Data, Trends & Analysis for the European Automotive Market
Mini brand sales and market share in Europe have grown from 2009 to 2018 with just a slight hiccup in 2012 and 2013, and market share has stabilized from 2012 to 2014 before growth continued in 2015 thanks to the new generation Mini, which includes the two-door, four-door and convertible. The coupe and roadster variants, introduced in 2012, had never been intended as volume models for the brand and were discontinued for the new generation. The brand’s portfolio will focus less on niche models in favor of high-volume, like the 5-door hatchback, introduced in 2015. This means the Paceman two-door crossover wasn’t replaced either.
The Countryman and Paceman crossover models made up over one third of the brand’s total sales between 2011 and 2015, before dropping as the hatchback was renewed but the Countryman wasn’t renewed until 2017. The new Countryman should help the brand increase sales even further, after setting new sales records in 2015 and 2016, breaking through the 200.000 sales milestone for the first time ever.
Because American customers don’t know how to appreciate heritage, they apparently found the dashboard layout with the large central speedometer and the airplane-switches for the power windows and other options of the Mini too quirky. Never mind that it’s reminiscent of the original Mini and as recalcitrant as the brand aspires to be, these features were gone for the new generation. And the Mini increased in size and weight as well, making the name Mini not very appropriate anymore, but thankfully the enjoyable driving dynamics have remained part of the brand’s DNA. You never know, since the USA is the brand’s biggest market, and some Americans might complain about a lack of comfort.
The second generation Mini Clubman has grown significantly in size and loses its quirky right-hand side only rear door for a pair of conventional rear doors, but keeps the characteristic double doors for the trunk. It was grown significantly in size as well and is facing internal competition from the new Countryman.
Mini Europe Sales Figures & Recent Highlights
Mini is a well-established automaker with a strong track record in Europe. The company is well-positioned to continue to grow in the years to come, thanks to its popular lineup of small cars, its focus on style, and its commitment to quality. Small cars are a growing segment of the automotive market in Europe, and Mini is one of the leading brands in this segment. Mini cars are known for their stylish design, which appeals to European customers. Mini cars are known for their high-quality construction, which has helped to build the brand’s reputation in Europe.
Mini Annual Sales Data, Growth and Market Share in Europe
Below we have a table that shows total Mini sales volumes for the European automotive market, broken out by year. This data captures all Mini vehicle sales for the entire European automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|
Mini Europe Annual Sales Units & Growth Chart
Below is a visual representation of Mini Europe sales units over time. We have both the Mini sales units and the market share in the European market. Click on the items in the legend to see each series by itself.
Mini Europe Growth Rate & Market Share Chart
Below is the annual growth rate for the Mini brand in Europe, shown against the Mini’s marketshare changes in Europe. This gives you a good look into how Mini has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Mini Cars & SUVs in Europe
COMING SOON
Sources: Manufacturers, ANDC, JATO Dynamics.
