Brand-wide Mini sales rose 4% to 58,514 units during the 2015 calendar year in the United States. Though an improvement compared with 2014, Mini’s 2015 output was a long way off the record-setting pace BMW’s British small car brand achieved two years ago, when 66,502 Minis were sold in America.
Mini’s inability to match the sales pace of December 2014 one year later played a significant role in holding back the brand’s calendar year performance. Mini sales plunged 24% in the U.S. in December, a loss of 1606 sales. Though a dramatic slowdown in slaes of discontinued models – Roadster, Coupe, and Paceman – caused part of the collapse, it was the core Cooper Hardtop model’s 69% decline to only 956 sales that was the real problem. The Cooper Hardtop 2-Door’s 69% loss translated to 2107 fewer sales for the model.
