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Mini Convertible Sales Figures

Mini Convertible

The Mini Convertible, also known as the Mini Cabrio in some markets, is the open-top version of the iconic Mini Hatch. Manufactured by the British automotive marque MINI (owned by the BMW Group since 2000), the Mini Convertible offers a blend of distinctive style, fun-to-drive dynamics, and open-air motoring.

Mini Convertible Overview

The Mini Convertible was first introduced in 2004, several years after the relaunch of the Mini brand under BMW’s ownership. Just like the Mini Hatch, the Convertible has retained the iconic design cues of the original Mini – a compact footprint, round headlights, and a recognizable grille. The soft-top roof can be operated electrically, folding down in just a few seconds. In its halfway position, it can also act as a sunroof.

The Mini Convertible, despite its open-top configuration, is known for its go-kart-like handling, a characteristic trait of Minis. Throughout its iterations, it’s been available with a range of engine options, from fuel-efficient three-cylinders to more powerful four-cylinder units, especially in the sportier Cooper S and John Cooper Works (JCW) models.

The Convertible boasts a premium interior with a mix of retro and modern design cues. The large central display, which used to house the speedometer in earlier models, now serves as the infotainment hub. The car comes equipped with a host of modern amenities, but due to its compact nature, rear-seat space and boot space are limited, especially with the roof down. Similar to the Mini Hatch, the Convertible has been available in various trims and performance levels, including the Cooper, Cooper S, and the high-performance John Cooper Works.

Since its introduction, the Mini Convertible has seen several generations and updates, aligning with the changes and updates of the Mini Hatch. Each generation has brought refinements in terms of design, technology, and performance.

Mini Convertible Sales Figures

The Mini Convertible has been lauded for its charm, driving dynamics, and the open-air experience it offers. It’s especially popular in urban environments and places with warmer climates where the open-top driving experience can be fully enjoyed. The Mini Convertible is a blend of heritage and modernity. It offers a unique proposition in the market by combining the joy of open-top motoring with the distinctive character and driving dynamics that Minis are known for.

Mini Convertible US Sales Data & Charts

US Annual Sales

Year Sales Units
2010 7,022
2011 4,964
2012 4,813
2013 4,460
2014 3,536
2015 3,098
2016 4,584
2017 5,512
2018 5,334
2019 4,031
2020 3,039
2021 2,156
2022 2,039

US Annual Growth