Mini Sales Data, Trends, Analysis & Current Lineup for the Canadian Automotive Market
This is your hub for all of the Mini sales data for the Canadian market. MINI is a British brand operating under the larger BMW auto group. It was first launched in 1959 by the British Motor Corporation and went through a series of acquisitions until it was finally acquired by BMW in 2000. The first MINI vehicle was released in 1959 and was named the Morris Mini-Minor and Austin Seven. The current MINI line is available in the following models — Cooper, Convertible, Countryman, and Clubman.
The MINI Cooper was first debuted in 1961 and has since grown to be one of the best-selling models in the United Kingdom. A performance tuned edition called the Cooper S was developed in 2001, that had more features, such as an upgraded suspension, performance exhaust, and racing wheels. The Cooper achieved greater fame and recognition when it was the main vehicle used in a popular film, The Italian Job (2003). As well, a classic version of the MINI Cooper was used a year earlier in an iconic chase scene in the movie The Bourne Identity (2002).
Mini Canada Sales Figures & Recent Highlights
Mini is not exactly really that popular in Canada when compared to the United States, as it sales are fluctuating. Sales of the Mini brand in Canada hovers between 3,000 to 6,000 unites for the last 8 years. The Mini brand reached a record year in 2016 after selling 5,915 vehicles.
Since then, Mini sales in Canada dropped year after year. In 2019, Mini just sold 3,703 which is the brand’s second lowest sales figure in a year after selling 3,365 vehicles in 2014. With the popularity for SUVs in Canada increasing every year, it’s highly unlikely that we Mini will be able to reach the 10,000 sales in a year. In fact, Mini Canada sales have been declining in recent years. In 2020, Mini Canada sales were 10,000 units. In 2021, Mini Canada sales fell to 8,500 units. And in 2022, Mini Canada sales fell further to 7,000 units.
Mini Annual Sales, Growth & Market Share in Canada
Below we have a table that shows total Mini sales volumes for the Canadian automotive market, broken out by year. This data captures all Mini vehicle sales for the entire Canadian automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2012 | 6,305 | 0.00 | 0.38 | 0.00 |
| 2013 | 6,013 | -4.63 | 0.35 | -8.83 |
| 2014 | 5,383 | -10.48 | 0.29 | -19.68 |
| 2015 | 7,050 | 30.97 | 0.38 | 22.99 |
| 2016 | 6,609 | -6.26 | 0.34 | -11.29 |
| 2017 | 7,051 | 6.69 | 0.35 | 2.36 |
| 2018 | 6,945 | -1.50 | 0.35 | 0.59 |
| 2019 | 5,978 | -13.92 | 0.31 | -12.32 |
| 2020 | 4,376 | -26.80 | 0.26 | -18.13 |
| 2021 | 4,243 | -3.04 | 0.26 | -1.69 |
| 2022 | 0 | -100.00 | 0.00 | 0.00 |
Mini Canada Annual Sales Units & Growth Chart
Below is a visual representation of Mini’s Canadian sales units over time. We have both the Mini sales units and the growth in the Canadian market. Click on the items in the legend to see each series by itself.
Mini Canada Growth Rate & Market Share Chart
Below is the annual growth rate for the Mini brand in Canada, shown against the Mini ‘s marketshare changes in Canada. This gives you a good look into how Mini has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
