MG Sales Data, Trends & Analysis for the Chinese Automotive Market
MG is a brand of SAIC (Shanghai Automotive Industry Corporation), which bought the rights to the MG brand when this British company went bankrupt in 2005. SAIC also produces and markets cars under the Maxus and Roewe brands and has manufacturing Joint Ventures with General Motors, Iveco and Volkswagen to produce cars under the Baojun, Buick, Cadillac, Chevrolet, Wuling, Iveco, Skoda and Volkswagen brands. Find sales figures for the MG3, MG5, MG6, MG ZS, MG HS, MG GS, MG GT, MG7, MG TF. Also find SAIC-MG European sales figures.
MG China Sales Figures & Recent Highlights
MG (Morris Garages) is a historic British automotive brand that has undergone significant transformation since its acquisition by SAIC Motor Corporation, one of China’s largest auto companies. In China and internationally, the brand has experienced a renaissance under SAIC’s ownership.
Originally, MG was a British sports car manufacturer founded in the 1920s. Over the decades, it underwent various ownership changes and faced financial difficulties. SAIC Motor Corporation acquired the assets of MG’s parent company, Nanjing Automobile, in 2007. This effectively brought MG under the SAIC umbrella. Since the acquisition, SAIC has made substantial investments in the MG brand, transforming it from a niche sports car maker into a mass-market brand with a broad product lineup.
In China, MG offers a range of vehicles from sedans to SUVs. These vehicles are designed to cater to the modern Chinese consumer and often feature the latest technology and features. One notable shift is MG’s move from sports cars to more mainstream models like sedans and SUVs, which have a broader appeal in the Chinese market.
Under SAIC, MG has become a brand that, while holding onto its British heritage, has been localized to cater to Chinese tastes and preferences. This includes vehicle design, features, and marketing campaigns that resonate with local consumers. MG has not only focused on the Chinese market but has also been exported to various countries. SAIC has leveraged MG’s British heritage to market the brand in regions like Southeast Asia, the Middle East, and even Europe. The brand’s international operations are significant, with assembly plants and operations in countries like Thailand and India.
MG has been proactive in embracing the global shift towards electrification. In line with China’s push for green mobility, MG has introduced electric and hybrid vehicles. The MG ZS EV, for instance, is one of the brand’s electric offerings that has garnered attention not just in China but also in international markets. Today, MG is positioned as a value-oriented brand offering modern design, advanced features, and a touch of British heritage at competitive prices. This positioning has helped the brand appeal to a younger demographic seeking value-for-money offerings.
MG Annual Sales, Growth and Market Share in China
Below we have a table that shows total MG sales volumes for the Chinese automotive market, broken out by year. This data captures all MG vehicle sales for the entire Chinese automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|
MG China Annual Sales Units & Growth Chart
Below is a visual representation of MG China sales units over time. We have both the MG sales units and the market share in the Chinese market. Click on the items in the legend to see each series by itself.
MG China Growth Rate & Market Share Chart
Below is the annual growth rate for the MG brand in China, shown against the MG’s marketshare changes in China. This gives you a good look into how MG has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
