Mercedes-Benz Sales Data, Trends & Analysis for the Chinese Automotive Market
China auto sales statistics for Mercedes-Benz only include the models that are locally produced in China through the Beijing-Benz and Fujian-Benz Joint Ventures with local manufacturing partners BAIC (Passenger Cars) and Fujian Motors (Light Commercial Vehicles), and excludes import models. BAIC build the A-Class L, C-Class L, E-Class, GLA, GLC and EQC for Mercedes-Benz, while Fujian Motors builds the V-Class, Viano, Vito and Sprinter commercial vans and passenger vans for the German brand. All other models are imported. Also find Mercedes-Benz European sales figures and Mercedes-Benz US sales figures. Sales figures for the Mercedes-Benz A-Class L, C-Class L, E-Class, GLA, GLB, GLC, V-Class, GLK, Viano, Vito.
Mercedes-Benz China Sales Figures & Recent Highlights
Mercedes-Benz has established a strong foothold in China, which is now one of its largest and most crucial markets globally. The brand’s journey, market strategy, and performance in China are noteworthy, given the country’s significance in the global automotive landscape. Over the years, China has become one of the largest markets for Mercedes-Benz. The country’s burgeoning middle class, growing number of high-net-worth individuals, and affinity for luxury goods have driven strong demand for premium vehicles.
Mercedes-Benz, like other foreign automakers, has established joint ventures in China to facilitate local production and sales. The most significant partnership is with Beijing Automotive Industry Group Co., Ltd. (BAIC), resulting in the Beijing Benz Automotive Co., Ltd. (BBAC). This JV has allowed Mercedes-Benz to produce several models locally, catering directly to Chinese consumers.
Mercedes-Benz offers a wide variety of vehicles in China, from its core sedan models like the C-Class, E-Class, and S-Class to a range of SUVs and AMG performance vehicles. The brand has also introduced long-wheelbase versions of certain models, catering to Chinese consumers’ preference for additional rear-seat space. Recognizing the unique demands and preferences of the Chinese market, Mercedes-Benz has set up R&D facilities in China. This allows the brand to tailor its vehicles to local tastes, which can vary significantly from other global markets.
While Mercedes-Benz has seen significant success in China, the market isn’t without its challenges. Intense competition from other luxury brands, both international (like BMW and Audi) and domestic, means that Mercedes-Benz constantly needs to innovate and adapt. Given the size and potential of the Chinese market, Mercedes-Benz continues to invest and focus on expanding its footprint in the country.
Mercedes-Benz Annual Sales, Growth and Market Share in China
Below we have a table that shows total Mercedes-Benz sales volumes for the Chinese automotive market, broken out by year. This data captures all Mercedes-Benz vehicle sales for the entire Chinese automotive market.
| Year | Sales | YOY Change | US Marketshare | Marketshare Change |
|---|
Mercedes-Benz China Annual Sales Units & Growth Chart
Below is a visual representation of Mercedes-Benz China sales units over time. We have both the Mercedes-Benz sales units and the market share in the Chinese market. Click on the items in the legend to see each series by itself.
Mercedes-Benz China Growth Rate & Market Share Chart
Below is the annual growth rate for the Mercedes-Benz brand in China, shown against the Mercedes-Benz’s marketshare changes in China. This gives you a good look into how Mercedes-Benz has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Mercedes-Benz Cars & SUVs in China
COMING SOON
Sources: Manufacturers, ANDC, JATO Dynamics.
