Mazda Motor Corporation Sales Data, Trends & Analysis for the European Automotive Market
Mazda Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Fuchū, Hiroshima, Japan. The company was founded on January 30, 1920 as Toyo Cork Kogyo Co., Ltd., a cork-making factory, by Jujiro Matsuda. It changed its name to Toyo Kogyo Co., Ltd. in 1927 and started producing vehicles in 1931. The name Mazda was derived from Ahura Mazda, the god of harmony, intelligence and wisdom in Zoroastrianism, as well as from the surname of the founder. Mazda is one of the largest automakers in Japan and the world. Mazda is known for its sporty and stylish vehicles, as well as its innovative engineering. The company was one of the first automakers to adopt the rotary engine, and it is still the only automaker to produce rotary-powered vehicles today. Mazda is also a leader in fuel-efficient technologies, and it offers a wide range of hybrid and electric vehicles.
Mazda Motor Corporation Europe Sales Figures & Recent Highlights
Mazda started selling cars in Europe in the 1960s, but it wasn’t until the 1980s and 1990s that the brand gained significant traction in the market. Notable early models included the RX-7 and the 323. The introduction of the MX-5 Miata in 1989, known simply as the MX-5 in Europe, created a buzz and helped solidify Mazda’s reputation for making cars that were both fun and affordable to drive.
Models like the Mazda2 and Mazda3 have been relatively popular, especially in countries where compact cars are more common due to crowded city centers and higher fuel costs. The CX-5 and more recently, the CX-30, have helped Mazda tap into Europe’s growing love for SUVs and crossovers. These models have been praised for their handling and interior quality.
The MX-5 continues to enjoy a dedicated following in Europe, a testament to Mazda’s focus on driving pleasure. Although the performance sub-brand has been less active in recent years, past models like the Mazdaspeed3 (known as the Mazda3 MPS in Europe) had a niche but passionate following. This technology has been important for Mazda in Europe, where fuel efficiency is highly valued. SkyActiv involves a comprehensive approach to efficiency, from the engine to the chassis and body. Mazda’s KODO design language has won several awards and helps the brand stand out in a crowded market.
Mazda has a well-defined niche in Europe, appealing to buyers who prioritize driving dynamics and design. However, the brand faces several challenges, including adapting to the rapid shift towards electrification and meeting stringent emissions regulations. Collaboration with other manufacturers, like Toyota, could provide the resources and technology needed to address these challenges more effectively. In recent years, Mazda has performed well in the European market. In 2022, the company sold over 150,000 vehicles in Europe, making it the 10th-best-selling automaker in the region. Mazda’s success in Europe can be attributed to a number of factors, including:
Mazda Motor Corporation Annual Sales, Growth & Market Share in Europe
Below we have a table that shows total Mazda Motor Corporation sales volumes for the European automotive market, broken out by year. This data captures all Mazda Motor Corporation sales for the entire European automotive market, including sub-brands.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 1997 | 169,929 | 0.00 | 2.06 | 0.00 |
| 1998 | 195,991 | 15.34 | 2.07 | 0.64 |
| 1999 | 180,201 | -8.06 | 1.59 | -30.14 |
| 2000 | 153,646 | -14.74 | 1.31 | -21.17 |
| 2001 | 111,434 | -27.47 | 0.90 | -46.30 |
| 2002 | 133,042 | 19.39 | 1.06 | 15.64 |
| 2003 | 194,408 | 46.13 | 1.55 | 31.26 |
| 2004 | 252,023 | 29.64 | 1.81 | 14.37 |
| 2005 | 234,752 | -6.85 | 1.68 | -7.30 |
| 2006 | 254,484 | 8.41 | 1.85 | 8.77 |
| 2007 | 239,355 | -5.94 | 1.73 | -6.57 |
| 2008 | 241,697 | 0.98 | 1.88 | 7.67 |
| 2009 | 213,141 | -11.81 | 1.62 | -15.87 |
| 2010 | 182,704 | -14.28 | 1.44 | -12.08 |
| 2011 | 137,961 | -24.49 | 1.10 | -31.75 |
| 2012 | 123,715 | -10.33 | 1.09 | -0.48 |
| 2013 | 146,323 | 18.27 | 1.29 | 15.48 |
| 2014 | 173,191 | 18.36 | 1.44 | 10.17 |
| 2015 | 209,235 | 20.81 | 1.62 | 11.43 |
| 2016 | 271,015 | 29.53 | 1.96 | 17.08 |
| 2017 | 300,791 | 10.99 | 2.07 | 5.59 |
| 2018 | 292,426 | -2.78 | 2.04 | -1.54 |
| 2019 | 298,750 | 2.16 | 2.03 | -0.77 |
| 2020 | 198,573 | -33.53 | 1.77 | -14.41 |
| 2021 | 176,197 | -11.27 | 1.59 | -11.29 |
| 2022 | 137,561 | -21.93 | 1.34 | -18.86 |
Mazda Motor Corporation Europe Annual Sales Units & Growth Chart
Below is a visual representation of Mazda Motor Corporation’s European sales units over time. We have both the Mazda Motor Corporation sales units and the growth in the European market. Click on the items in the legend to see each series by itself.
Mazda Motor Corporation Europe Growth Rate & Market Share Chart
Below is the annual growth rate for the Mazda Motor Corporation in Europe, shown against the Mazda Motor Corporation’s marketshare changes in Europe. This gives you a good look into how the Mazda Motor Corporation has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
