Mazda Motor Corporation Sales Data, Trends & Analysis for the Chinese Automotive Market
Mazda Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Fuchū, Hiroshima, Japan. The company was founded on January 30, 1920 as Toyo Cork Kogyo Co., Ltd., a cork-making factory, by Jujiro Matsuda. It changed its name to Toyo Kogyo Co., Ltd. in 1927 and started producing vehicles in 1931.
The name Mazda was derived from Ahura Mazda, the god of harmony, intelligence and wisdom in Zoroastrianism, as well as from the surname of the founder. Mazda is one of the largest automakers in Japan and the world. Mazda is known for its sporty and stylish vehicles, as well as its innovative engineering. The company was one of the first automakers to adopt the rotary engine, and it is still the only automaker to produce rotary-powered vehicles today. Mazda is also a leader in fuel-efficient technologies, and it offers a wide range of hybrid and electric vehicles.
Mazda Motor Corporation China Sales Figures & Recent Highlights
Mazda entered the Chinese market in the early 2000s through joint ventures with local manufacturers like FAW Group and Changan Automobile, which is a common approach for foreign automakers to navigate the regulatory landscape and establish local production in China.
The Mazda3 and Mazda6 have found a niche market in China. These cars are often localized to suit Chinese consumer preferences, such as a preference for larger rear seat space. Models like the CX-4, a China-specific model, and the CX-5 have been gaining traction. The SUV segment is booming in China, and Mazda is positioning itself to capture a slice of that market.
While Mazda has established a respectable presence in China, it faces numerous challenges in a market that is both crowded and rapidly evolving. The brand’s focus on design and driving performance appeals to a particular niche of Chinese consumers. However, to gain broader market share, Mazda will need to accelerate its electric vehicle offerings and adapt to fast-changing consumer preferences and government regulations.
Mazda has performed well in the Chinese market in recent years. In 2022, the company sold over 280,000 vehicles in China, making it the 13th-best-selling automaker in the country. The company has launched a number of new products in recent years, such as the Mazda CX-5 and the Mazda3. These new products have been well-received by Chinese consumers. Mazda has been investing in its dealer network in China. The company has opened new dealerships and renovated existing dealerships.
Mazda Motor Corporation Annual Sales, Growth & Market Share in China
Below we have a table that shows total Mazda Motor Corporation sales volumes for the Chinese automotive market, broken out by year. This data captures all Mazda Motor Corporation sales for the entire Chinese automotive market, including sub-brands.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2006 | 1,186 | 0.00 | 0.03 | 0.00 |
| 2007 | 35,844 | 2,922.26 | 0.71 | 95.85 |
| 2008 | 42,917 | 19.73 | 0.82 | 13.35 |
| 2009 | 81,061 | 88.88 | 1.03 | 20.69 |
| 2010 | 90,296 | 11.39 | 0.88 | -17.70 |
| 2011 | 59,628 | -33.96 | 0.53 | -63.76 |
| 2012 | 23,927 | -59.87 | 0.20 | -165.73 |
| 2013 | 35,938 | 50.20 | 0.25 | 19.72 |
| 2014 | 86,819 | 141.58 | 0.54 | 53.23 |
| 2015 | 93,371 | 7.55 | 0.50 | -6.25 |
| 2016 | 87,060 | -6.76 | 0.40 | -27.25 |
| 2017 | 103,049 | 18.37 | 0.45 | 11.73 |
| 2018 | 92,308 | -10.42 | 0.42 | -7.57 |
| 2019 | 77,005 | -16.58 | 0.38 | -9.53 |
| 2020 | 83,087 | 7.90 | 0.44 | 14.30 |
| 2021 | 61,486 | -26.00 | 0.30 | -46.20 |
| 2022 | 92,748 | 50.84 | 0.45 | 32.18 |
Mazda Motor Corporation China Annual Sales Units & Growth Chart
Below is a visual representation of Mazda Motor Corporation’s Chinese sales units over time. We have both the Mazda Motor Corporation sales units and the growth in the Chinese market. Click on the items in the legend to see each series by itself.
Mazda Motor Corporation China Growth Rate & Market Share Chart
Below is the annual growth rate for the Mazda Motor Corporation in China, shown against the Mazda Motor Corporation’s marketshare changes in China. This gives you a good look into how the Mazda Motor Corporation has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
