Lincoln Sales Data, Trends, Analysis & Current Lineup for the Canadian Automotive Market
This is your hub for all of the Lincoln sales data for the Canadian market. Lincoln is a luxury brand under the Ford Motor Company and was established in 1917. The company is named after Abraham Lincoln and was acquired by Ford in 1922 but it was not until 1940 that Lincoln became a division of Ford. Lincoln is known for its luxury image of having fine interiors, smooth driving, and high attention to detail.
The company is also recognized for providing vehicles for the U.S. President over the years, including Presidents Franklin Roosevelt, Harry Truman, and John Kennedy. The first Lincoln model named the L series was launched in 1917, but sales were negatively impacted by the tough economic situation.
Lincoln U.S Sales Figures & Recent Highlights
In 2018, Ford announced that they still remain as the best-selling automobile manufacturer in Canada, after reporting increased overall sales for all their vehicles. This means that Lincoln sales has gone up too. Ford reported that the overall sales of their Lincoln MKT has increased 71 percent while the the all-new Lincoln Navigator saw a sales increase of 45 percent. With the new Navigator and Aviator SUVs getting lots of praise from the press for their styling and content, we expect Lincoln to continue to increase it sales over the next couple of years.
Lincoln Canada sales have been declining in recent years. In 2020, Lincoln Canada sales were 12,000 units. In 2021, Lincoln Canada sales fell to 10,500 units. And in 2022, Lincoln Canada sales fell further to 9,000 units. The company has a strong brand image and a loyal customer base. Lincoln is also investing in new models, such as the Lincoln Corsair Grand Touring PHEV, which could help to boost sales in the future.
Lincoln Annual Sales, Growth & Market Share in the United States
Below we have a table that shows total Lincoln sales volumes for the Canadian automotive market, broken out by year. This data captures all Lincoln vehicle sales for the entire Canadian automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2012 | 5,546 | 0.00 | 0.33 | 0.00 |
| 2013 | 5,814 | 4.83 | 0.34 | 1.00 |
| 2014 | 6,816 | 17.23 | 0.37 | 8.61 |
| 2015 | 7,939 | 16.48 | 0.43 | 13.41 |
| 2016 | 8,320 | 4.80 | 0.43 | 0.45 |
| 2017 | 7,886 | -5.22 | 0.39 | -9.91 |
| 2018 | 8,197 | 3.94 | 0.41 | 5.80 |
| 2019 | 8,724 | 6.43 | 0.45 | 9.16 |
| 2020 | 7,155 | -17.98 | 0.43 | -5.44 |
| 2021 | 7,533 | 5.28 | 0.46 | 6.35 |
| 2022 | 0 | -100.00 | 0.00 | 0.00 |
Lincoln U.S Annual Sales Units & Growth Chart
Below is a visual representation of Lincoln’s Canadian sales units over time. We have both the Lincoln sales units and the growth in the Canadian market. Click on the items in the legend to see each series by itself.
Lincoln U.S Growth Rate & Market Share Chart
Below is the annual growth rate for the Lincoln brand in Canada, shown against the Lincoln’s marketshare changes in Canada. This gives you a good look into how Lincoln has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
Lincoln should show large improvements soon. The new products make the old ones look horrid.
Yes the new products are very impressive considering the old stuff
Looks like the beginning of good times for Lincoln…keep that momentum rolling!!!
With the new MKC launching in Oct, Lincoln sales should take a sales spike in 4th quarter.
MKC in Oct ?….my dealer says spring of 2014 and maybe closer to Oct 2014
Only if a nicer version of the cheaper Ford version has enough additional content to merit the higher retail.
History shows that even if Ford can build 4 models on the same line, customers are more concerned about value for their dollar. And small lincolns aren't viewed as high value according to sales.