Lexus Sales Data, Trends & Analysis for the Europe Automotive Market
Lexus European sales and market share have been relatively stable between 2009 and 2013, before almost doubling in three years time to over 44,000 units in 2016 and then stabilizing at that level. The Japanese brand outsold Jaguar in 2011 and 2012, helped by the introduction of the compact hybrid hatchback CT200h, which was the brand’s best selling car from 2011 to 2014. Lexus again sold more cars than Jaguar in 2014 thanks to the introduction of the NX midsized crossover and the new generation IS midsized sedan with the boldest Lexus design ever, but the British brand struck back when it launched the XE and F-Pace.
The NX has been the best selling Lexus since 2015, as the CT200h peaked in 2011, remained stable in 2012, but sales fell almost 40% in 2013 and stayed at that level. The new generation GS large sedan was introduced in 2012 but never reached the volumes of its predecessor.
The RX luxury SUV was the brands best selling vehicle until 2010, but sales have declined every year from 2009 to 2015. Its new generation with even bolder styling arrived in 2016 and immediately almost tripled its volume, although still below its peak. Sporty RC and LC models help the brand’s stale image but offer little in terms of volume. In late 2017 the flagship LS sedan was renewed and this too won’t be a volume model for the brand. The GS was replaced by the ES in late 2018 and in 2019 the brand expanded its crossover line-up with the small UX. All models are available with a hybrid powertrain, either optional or standard, and over 90% of Lexus’ sold in Europe are hybrids.
Lexus Europe Sales Figures & Recent Highlights
Lexus Europe sales figures have been relatively flar in recent years. In 2020, Lexus sold 47,206 cars in Europe. In 2021, Lexus sales in Europe were 46,250 cars and in 2022, Lexus sales in Europe fell slightly to 38,366 cars.
The NX is a compact SUV that was launched in Europe in 2021. The NX has been a major success for Lexus, and it has helped to boost the company’s sales in Europe. Lexus is working on a number of electric vehicles, and the company plans to launch its first electric vehicle in 2023. This could help Lexus to attract new customers in Europe.
In 2022, Lexus announced that it would invest €1 billion in electric vehicles and battery production in Europe. Lexus also announced that it would launch its first electric vehicle in 2023. Lexus is also working to expand its dealer network in Europe. The company plans to open 10 new dealerships in Europe by 2025.
The best-selling Lexus in Europe is the RX. In 2022, the RX SUVs accounted for 36% of the company’s sales in the region thanks in part to the RX being popular for customers who are looking for a luxurious and comfortable SUV. The second best-selling Lexus in Europe is the NX, accounting for 24% of the company’s sales in the region. The NX is a popular choice for customers who are looking for a compact and stylish SUV. The third best-selling Lexus in Europe is the ES, accounting for 16% of the company’s sales in the region. The ES is a popular choice for customers who are looking for a luxurious and comfortable sedan.
Lexus Annual Sales, Growth and Market Share in Europe
Below we have a table that shows total Lexus sales volumes for the European automotive market, broken out by year. This data captures all Lexus vehicle sales for the entire European automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 1997 | 3,395 | 0.00 | 0.04 | 0.00 |
| 1998 | 6,928 | 104.06 | 0.07 | 43.84 |
| 1999 | 15,771 | 127.64 | 0.14 | 47.44 |
| 2000 | 17,183 | 8.95 | 0.15 | 5.17 |
| 2001 | 21,342 | 24.20 | 0.17 | 14.57 |
| 2002 | 19,378 | -9.20 | 0.15 | -10.92 |
| 2003 | 18,292 | -5.60 | 0.15 | -6.41 |
| 2004 | 20,970 | 14.64 | 0.15 | 3.17 |
| 2005 | 23,283 | 11.03 | 0.17 | 9.98 |
| 2006 | 40,301 | 73.09 | 0.29 | 42.86 |
| 2007 | 40,336 | 0.09 | 0.29 | -0.15 |
| 2008 | 29,632 | -26.54 | 0.23 | -26.91 |
| 2009 | 20,519 | -30.75 | 0.16 | -47.56 |
| 2010 | 18,236 | -11.13 | 0.14 | -8.10 |
| 2011 | 27,396 | 50.23 | 0.22 | 33.78 |
| 2012 | 26,792 | -2.20 | 0.24 | 7.86 |
| 2013 | 23,676 | -11.63 | 0.21 | -13.12 |
| 2014 | 31,460 | 32.88 | 0.26 | 19.98 |
| 2015 | 39,289 | 24.89 | 0.30 | 14.32 |
| 2016 | 44,241 | 12.60 | 0.32 | 4.62 |
| 2017 | 44,910 | 1.51 | 0.31 | -3.22 |
| 2018 | 45,918 | 2.24 | 0.32 | 3.45 |
| 2019 | 55,770 | 21.46 | 0.38 | 15.24 |
| 2020 | 47,041 | -15.65 | 0.42 | 9.84 |
| 2021 | 46,250 | -1.68 | 0.42 | -0.44 |
| 2022 | 38,366 | -17.05 | 0.37 | -11.87 |
Lexus Europe Annual Sales Units & Growth Chart
Below is a visual representation of Lexus Europe sales units over time. We have both the Lexus sales units and the market share in the European market. Click on the items in the legend to see each series by itself.
Lexus Europe Growth Rate & Market Share Chart
Below is the annual growth rate for the Lexus brand in Europe, shown against the Lexus’s marketshare changes in Europe. This gives you a good look into how Lexus has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Lexus Cars & SUVs in Europe
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Sources: Manufacturers, ANDC, JATO Dynamics.
