Land Rover Sales Data, Trends & Analysis for the European Automotive Market
Land Rover and Range Rover sales in Europe have increased steadily from 2009 to 2017, thanks to new models and model changes, and a general shift in consumer preference from mainstream to premium or l0w-cost. Market share and sales have more than doubled from 2010 to 2017 as the brand reached a record of nearly 168,000 sales and passed 1% share for the first time in 2016.
The introduction of the Range Rover Evoque in 2011 has added over 50,.000 annual sales to the brand, over a third total sales, so it has become a very important model for the brand. In 2015 the Evoque was facelifted and the three- and five door versions were accompanied by the Evoque convertible in 2016. The aging Freelander was replaced by the Discovery Sport in 2015. This is the only model in its class available with an optional 7-seater capacity and helped the brand break its European sales record for the sixth consecutive year in 2017.
Even Discovery sales have been stable between 10,000 and 13,000 a year from 2008 to 2016, before being replaced in 2017 by a completely new model, that looks like a larger Discovery Sport. That new generation helped the Discovery nameplate reach its highest volume in 10 years. The iconic Defender, on the market since 1983, has sold fewer units every year between 2009 and 2013 before rebounding in its final years as its replacement by a much more modern vehicle is imminent unfortunately. Production ended after 67 consecutive years in February 2016.
Sales of the top-of-the-line Range Rover increased every year with the exception of 2012 and 2016, because of the new generation introduced late 2012, while the Range Rover Sport bounced up to record levels in 2015 and remained stable at that level, as the new generation has been introduced in the third quarter of 2013. Just like it’s larger sibling, it is no longer a body-on-frame truck, but a unibody crossover, shedding about 400 kilograms in the process. The weight loss has helped comfort, handling and most importantly: fuel efficiency. In 2017, a fourth model for Range Rover was launched, with the Velar filling the gap between the Evoque and the Sport. Undoubtedly, this model will boost sales of the brand even further.
Land Rover is only slightly less dependent on its home market than Jaguar, as just over 50% of sales in Europe are registered in the UK, compared to a worrying 60% for its sister brand. But worldwide, the SUV brand sells about 16% at home, while Jag depends for almost 30% on its home market.
Land Rover European Sales Figures & Recent Highlights
Land Rover Europe sales figures have been declining in recent years, but we expect that to turn around. In 2020, Land Rover sold 102,564 cars in Europe, a relatively weak year thanks to Covid. In 2021, Land Rover sales in Europe fell 5.3% and then fell again in 2022 down 11.61% to 85,848 units.
The Defender is a rugged SUV that was launched in Europe in 2020. The Defender has been a major success for Land Rover, and it has helped to boost the company’s sales in Europe. Land Rover is now owned by Tata Motors, and the two companies are working together to develop new models. This partnership could help Land Rover to increase its sales in Europe. Land Rover is working on a number of electric vehicles, and the company plans to launch its first electric vehicle in 2024. This could help Land Rover to attract new customers in Europe.
In 2022, Land Rover announced that it would invest €2 billion in electric vehicles and battery production in Europe. Land Rover also announced that it would launch its first electric vehicle in 2024. Land Rover is also working to expand its dealer network in Europe. The company plans to open 10 new dealerships in Europe by 2025.
The most sold Land Rover in Europe is the Range Rover, accounting for 35% of the company’s sales in the region. The Range Rover is a popular choice for customers who are looking for a luxurious and capable SUV. The second most sold Land Rover in Europe is the Discovery, accounting for 21% of the company’s sales in the region. The Discovery is a popular choice for customers who are looking for a family-friendly SUV. The third most sold Land Rover in Europe is the Defender, accounting for 17% of the company’s sales in the region. The Defender is a popular choice for customers who are looking for a rugged and capable SUV.
Land Rover Annual Sales Data, Growth and Market Share in Europe
Below we have a table that shows total Jeep sales volumes for the European automotive market, broken out by year. This data captures all Jeep vehicle sales for the entire European automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 1997 | 5,379 | 0.00 | 0.07 | 0.00 |
| 1998 | 42,398 | 688.21 | 0.45 | 85.46 |
| 1999 | 63,812 | 50.51 | 0.56 | 20.50 |
| 2000 | 65,899 | 3.27 | 0.56 | -0.05 |
| 2001 | 58,692 | -10.94 | 0.47 | -19.14 |
| 2002 | 55,981 | -4.62 | 0.45 | -5.59 |
| 2003 | 50,751 | -9.34 | 0.40 | -10.79 |
| 2004 | 55,061 | 8.49 | 0.39 | -2.32 |
| 2005 | 60,118 | 9.18 | 0.43 | 8.46 |
| 2006 | 59,330 | -1.31 | 0.43 | -0.22 |
| 2007 | 73,892 | 24.54 | 0.53 | 19.52 |
| 2008 | 77,626 | 5.05 | 0.60 | 11.25 |
| 2009 | 43,187 | -44.37 | 0.33 | -83.66 |
| 2010 | 51,503 | 19.26 | 0.41 | 19.44 |
| 2011 | 53,913 | 4.68 | 0.43 | 4.96 |
| 2012 | 86,273 | 60.02 | 0.76 | 43.69 |
| 2013 | 89,738 | 4.02 | 0.79 | 3.90 |
| 2014 | 94,747 | 5.58 | 0.79 | -0.70 |
| 2015 | 81,552 | -13.93 | 0.63 | -24.31 |
| 2016 | 119,022 | 45.95 | 0.86 | 26.41 |
| 2017 | 135,713 | 14.02 | 0.94 | 8.10 |
| 2018 | 121,257 | -10.65 | 0.85 | -10.49 |
| 2019 | 122,809 | 1.28 | 0.83 | -1.65 |
| 2020 | 102,564 | -16.48 | 0.91 | 8.94 |
| 2021 | 97,128 | -5.30 | 0.88 | -4.27 |
| 2022 | 85,848 | -11.61 | 0.84 | -4.99 |
Land Rover Europe Annual Sales Units & Market Share Chart
Below is a visual representation of Land Rover Europe sales units over time. We have both the Land Rover sales units and the market share in the European market. Click on the items in the legend to see each series by itself.
Land Rover Europe Growth Rate & Market Share Chart
Below is the annual growth rate for the Land Rover brand in Europe, shown against the Land Rover’s marketshare changes in Europe. This gives you a good look into how Land Rover has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Land Rover Cars & SUVs in Europe
COMING SOON
Sources: Manufacturers, ANDC, JATO Dynamics.
