Land Rover Discovery
Here you will find monthly and yearly Canadian, European, Chinese and U.S. sales figures for the Land Rover Discovery. To see the Discovery’s LR4 predecessor, click here. The Discovery Sport is a distinct vehicle. The Land Rover Discovery is a luxury SUV produced by the British manufacturer Land Rover. Since its introduction in 1989, the Discovery has been positioned as a versatile and capable SUV, offering both off-road prowess and on-road comfort. Over the years, it has evolved to include cutting-edge technology, enhanced luxury, and modern design while maintaining its core values of capability and utility.
Land Rover Discovery Overview
The Land Rover Discovery is a mid-size luxury SUV that was first introduced in 1989. It is currently in its fifth generation, which was introduced in 2020. The Discovery is known for its off-road capability, luxurious interior, and wide range of features.
The current-generation Discovery is available with a choice of two engines: a 3.0-liter turbocharged inline-six engine and a 3.0-liter turbocharged inline-six engine with mild-hybrid assistance. All two engines are mated to an eight-speed automatic transmission. The Discovery is available in a variety of trim levels, including the base S, the mid-level SE, and the top-of-the-line HSE. The Discovery is a popular car in the United States. It has won numerous awards, including the 2020 Autotrader SUV of the Year award.
Land Rover Discovery Sales Figures
Land Rover Discovery U.S Sales Data & Charts
US Monthly Sales
US Annual Sales
| Year | Sales Units |
|---|---|
| 2005 | 817 |
| 2006 | 1 |
| 2010 | 5,274 |
| 2011 | 7,970 |
| 2012 | 7,953 |
| 2013 | 7,093 |
| 2014 | 4,679 |
| 2015 | 9,031 |
| 2016 | 10,772 |
| 2017 | 6,398 |
| 2018 | 9,842 |
| 2019 | 9,184 |
| 2020 | 5,811 |
| 2021 | 4,398 |
| 2022 | 1,488 |
| 2023 | 2,416 |
| 2024 | 2,274 |
US Annual Growth
Land Rover Discovery Canada Sales Data & Charts
Canada Annual Sales
| Year | Sales Units |
|---|---|
| 2012 | 566 |
| 2013 | 438 |
| 2014 | 446 |
| 2015 | 706 |
| 2016 | 764 |
| 2017 | 602 |
| 2018 | 892 |
| 2019 | 693 |
| 2020 | 324 |
| 2021 | 213 |
Canada Annual Growth
Land Rover Discovery Europe Sales Data & Charts
Europe Annual Sales
| Year | Sales Units |
|---|---|
| 2016 | 26,557 |
| 2017 | 42,616 |
| 2018 | 30,171 |
| 2019 | 26,373 |
| 2020 | 26,320 |
| 2021 | 22,378 |
| 2022 | 14,118 |
Europe Annual Growth
Land Rover Discovery China Sales Data & Charts
Local production of the Discovery Sport in China started in October 2015, but Land Rover didn’t publish official Chinese sales figures of the model until May 2016.
China Annual Sales
| Year | Sales Units |
|---|---|
| 2016 | 26,557 |
| 2017 | 42,616 |
| 2018 | 30,171 |
| 2019 | 26,373 |
| 2020 | 26,320 |
| 2021 | 22,378 |
| 2022 | 14,849 |
