Summary
- The Italian supercar manufacturer is experiencing record sales in the first half of 2024 while slowly developing its EV strategy
- Revenue climbed 14.1% over the same period in 2023 to 1.6 billion euros, with a 28.7% margin for a record 458 million euro operating profit
- Order bank for the Urus is well into 2025, and 2026 for the Revuelto. Huracán is covering till EOP
- Huracán’s successor, Lamborghini Temerario 920+ horsepower PHEV, will be unveiled at Pebble Beach Concours in August
It’s no secret that Lamborghini has been holding off on full EV plans as skepticism about the technology grows. While performance will not be an issue in an EV, Lamborghini CEO Stephan Winkelmann said some emotional aspects, such as the sound, can not be replicated. In an interview earlier this year, Winkelmann said that fully electric sports supercars” is not something that is selling so far.” “It’s too early, and we have to see down the road if and when this is going to happen.”
Unlike other automakers that have recently been forced to pull back on their EV ambitions due to a general industry slump, such as Porsche or Mercedes-Benz Group AG, Lamborghini is taking a cautious approach to electric vehicles. That is, it is harnessing hybrid technology to cut emissions while still enjoying the performance and thrilling feel of internal combustion engines instead of diving headfirst into electric vehicles. This strategy towards EV adoption is paying off for Lamborghini.
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