Summary
- The Italian supercar manufacturer is experiencing record sales in the first half of 2024 while slowly developing its EV strategy
- Revenue climbed 14.1% over the same period in 2023 to 1.6 billion euros, with a 28.7% margin for a record 458 million euro operating profit
- Order bank for the Urus is well into 2025, and 2026 for the Revuelto. Huracán is covering till EOP
- Huracán’s successor, Lamborghini Temerario 920+ horsepower PHEV, will be unveiled at Pebble Beach Concours in August
It’s no secret that Lamborghini has been holding off on full EV plans as skepticism about the technology grows. While performance will not be an issue in an EV, Lamborghini CEO Stephan Winkelmann said some emotional aspects, such as the sound, can not be replicated. In an interview earlier this year, Winkelmann said that fully electric sports supercars” is not something that is selling so far.” “It’s too early, and we have to see down the road if and when this is going to happen.”
Unlike other automakers that have recently been forced to pull back on their EV ambitions due to a general industry slump, such as Porsche or Mercedes-Benz Group AG, Lamborghini is taking a cautious approach to electric vehicles. That is, it is harnessing hybrid technology to cut emissions while still enjoying the performance and thrilling feel of internal combustion engines instead of diving headfirst into electric vehicles. This strategy towards EV adoption is paying off for Lamborghini.
Lamborghini Is Selling Luxury Cars Left and Right
As most automotive sectors battled declining sales and an overall industry slump, Automobili Lamborghini delivered a record number of vehicles in the first half of 2024, thanks to the commercial success of the three models currently produced at the Sant’Agata Bolognese plant: Revuelto, Urus, and Huracán, with 3,152, 2,043, and 355 units, respectively, plus eight “leftover” Aventadors.
Specifically, 5,558 automobiles were delivered, bringing in €1,621 million ($1.762 billion) in revenue—a 14.1% increase over the same period in 2023—and an unprecedented €458 million in operational profit. With 1621 deliveries, the US was Lamborghini’s best-selling market in the first half of 2024. Germany came in second with 595, the UK in third with 514, Japan in 354, China Mainland, Hong Kong and Macao in 337, and Italy in second place with 268.
Credit: Lamborghini
In a media release, Automobili Lamborghini’s CFO and managing director, Paolo Poma, stated: “We are pleased that our growth path has been consolidated once again.” He added: “The positive trend and strong order bank bolster confidence so that, even in a year marked by the transition to hybrid, we can confirm the growth of the key financial and business metrics, reflecting the brand’s strength in the luxury and super sports segment.” The company’s profitability increased to 28.2%. The first quarter of 2024 closed at €691 million, and the operating profit reached €187 million, translating into profitability of 27,0%.
The Lambos Behind the Record Sales
One of Lamborghini’s most sought-after models is the Revuelto, the flagship supercar and electrified successor to the legendary Aventador. The Revuelto features a powerful 6.5-liter naturally aspirated V12 engine complemented by three electric motors. With a combined output of 1,001 horsepower, this extraordinary machine can accelerate from 0 to 62 mph in just 2.5 seconds and reach a top speed of 217 mph. In addition, the plug-in hybrid supercar can drive in all-electric mode for six miles.
Credit: Lamborghini
Another popular model contributing to Lamborghini’s sales is the Urus SE, the plug-in hybrid version of the world’s first Super Sport Utility Vehicle. Unveiled at the 2024 Beijing Auto Show in April, the Urus SE has garnered significant attention, with orders already covering approximately one year of production.
Prospective buyers of this Urus PHEV, which features a 4.0L twin-turbo V8 engine and electric motor, will have to wait until next summer to take delivery. The powerful combination of these components allows the Urus SE to accelerate from 0-62 mph in just 3.4 seconds.
The Huracán, a V10-powered supercar, has also played a role in Lamborghini’s sales success. However, the automaker plans to end production of this model in December. But fear not, as Lamborghini is already working on a successor to the Huracán.
What’s on the Horizon for Lamborghini
The successor to the iconic Huracán, rumored to be called Temerario, is expected to boast over 900+ horsepower. Lamborghini’s CEO Stephan Winkelmann revealed these details on social media, referring to the new model by its codename, 634. The Temerario will feature a twin-turbo V8 engine and three electric motors, promising a thrilling driving experience. Although details about the Temerario are still shrouded in mystery, one thing is sure: Lamborghini has spared no expense in creating this masterpiece. The Temerario is rumored to share an electrified V8 engine with other VW Group models but with Lamborghini’s unique touch.
Credit: CarSpyMedia
From what we’ve seen so far, the Temerario bears a striking resemblance to the iconic Huracan. But make no mistake, this is an entirely new creation from the ground up. With improved aerodynamics, increased downforce, and breathtaking acceleration, the Temerario is poised to outshine its predecessor in every way. As for Lamborghini’s current lineup, Winkelmann stated that order books for all three of the company’s models are full. At the same time, the Revuelto has a projected wait time of over two years and one year for the Urus SE.
