Jaguar Land Rover (JLR) Sales Data, Trends & Analysis for the Chinese Automotive Market
Jaguar Land Rover (JLR) is a British multinational automotive manufacturer headquartered in Gaydon, Warwickshire, England. It is a subsidiary of Tata Motors, which is part of the Tata Group. JLR designs, manufactures, and sells luxury vehicles under the Jaguar and Land Rover brands. Jaguar is a British luxury car manufacturer that produces sports cars and sedans. The company is known for its iconic designs, such as the E-Type and the F-Type. Land Rover is a British luxury SUV and off-road vehicle manufacturer. The company is known for its rugged and capable vehicles, such as the Range Rover and the Defender.
Jaguar Land Rover (JLR) China Sales Figures & Recent Highlights
Jaguar Land Rover (JLR) has been selling cars in China since 2010. The company established a joint venture with Chery Automobile Limited in 2012 and opened a manufacturing plant in Changshu in 2014. JLR was initially successful in China, with sales growing rapidly. However, sales have plateaued in recent years, and JLR has struggled to maintain its market share. In 2022, JLR sold just over 477,000 vehicles in China, down from over 500,000 vehicles in 2017.
JLR is taking steps to address these challenges and regain market share in China. The company is investing in new products and technologies, such as electric vehicles and autonomous driving technology. JLR is also working to improve its customer service. However, it remains to be seen whether JLR will be able to successfully turn things around in China. The company faces significant competition from both domestic and foreign automakers. Additionally, the Chinese economy is slowing down, which could impact consumer demand for luxury vehicles.
Overall, JLR has had a mixed experience in China. The company was initially successful, but sales have plateaued in recent years. JLR is taking steps to address the challenges it is facing in China, but it remains to be seen whether the company will be able to successfully turn things around.
Jaguar Land Rover (JLR) Annual Sales, Growth & Market Share in China
Below we have a table that shows total Jaguar Land Rover (JLR) sales volumes for the Chinese automotive market, broken out by year. This data captures all Jaguar Land Rover (JLR) sales for the entire Chinese automotive market, including sub-brands.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2007 | 8,369 | 0.00 | 0.17 | 0.00 |
| 2008 | 12,615 | 50.73 | 0.24 | 31.17 |
| 2009 | 0 | -100.00 | 0.00 | 0.00 |
| 2010 | 0 | 0.00 | 0.00 | 0.00 |
| 2011 | 0 | 0.00 | 0.00 | 0.00 |
| 2012 | 0 | 0.00 | 0.00 | 0.00 |
| 2013 | 0 | 0.00 | 0.00 | 0.00 |
| 2014 | 0 | 0.00 | 0.00 | 0.00 |
| 2015 | 0 | 0.00 | 0.00 | 0.00 |
| 2016 | 44,960 | 0.00 | 0.20 | 100.00 |
| 2017 | 90,000 | 100.18 | 0.39 | 47.81 |
| 2018 | 69,818 | -22.42 | 0.32 | -24.21 |
| 2019 | 53,276 | -23.69 | 0.26 | -19.74 |
| 2020 | 58,531 | 9.86 | 0.31 | 15.84 |
| 2021 | 55,621 | -4.97 | 0.28 | -13.85 |
| 2022 | 50,835 | -8.60 | 0.25 | -11.94 |
Jaguar Land Rover (JLR) China Annual Sales Units & Growth Chart
Below is a visual representation of Jaguar Land Rover (JLR)’s Chinese sales units over time. We have both the Jaguar Land Rover (JLR) sales units and the growth in the Chinese market. Click on the items in the legend to see each series by itself.
Jaguar Land Rover (JLR) China Growth Rate & Market Share Chart
Below is the annual growth rate for the Jaguar Land Rover (JLR) in China, shown against the Jaguar Land Rover (JLR)’s marketshare changes in China. This gives you a good look into how the Jaguar Land Rover (JLR) has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
