Jaguar Land Rover (JLR) Sales Data, Trends & Analysis for the Canadian Automotive Market
Jaguar Land Rover (JLR) is a British multinational automotive manufacturer headquartered in Gaydon, Warwickshire, England. It is a subsidiary of Tata Motors, which is part of the Tata Group. JLR designs, manufactures, and sells luxury vehicles under the Jaguar and Land Rover brands. Jaguar is a British luxury car manufacturer that produces sports cars and sedans. The company is known for its iconic designs, such as the E-Type and the F-Type. Land Rover is a British luxury SUV and off-road vehicle manufacturer. The company is known for its rugged and capable vehicles, such as the Range Rover and the Defender.
Jaguar Land Rover (JLR) Canada Sales Figures & Recent Highlights
Jaguar Land Rover (JLR) has been selling cars in Canada since 1952. The company’s first car sold in Canada was the Jaguar XK120. JLR has since become one of the leading luxury car manufacturers in Canada, and its vehicles are popular among Canadian consumers. In recent years, JLR has performed well in Canada. In 2022, the company sold over 12,000 vehicles in Canada, making it one of the top 10 luxury automakers in the country.
The company has launched a number of new products in recent years, such as the Jaguar F-Pace and the Land Rover Discovery Sport. These new products have been well-received by Canadian consumers. JLR has been investing in its dealer network in Canada. The company has opened new dealerships and renovated existing dealerships. JLR has been running effective marketing campaigns in Canada. The company’s marketing campaigns have focused on the company’s heritage, design, and performance.
Jaguar Land Rover has carved out a niche in the Canadian luxury market, especially with the Land Rover brand’s SUVs. The brands face several challenges, including increasing competition and a changing regulatory landscape that favors electrification. JLR’s plans for more electric and hybrid models should align well with future market demands.
Jaguar Land Rover (JLR) Annual Sales, Growth & Market Share in Canada
Below we have a table that shows total Jaguar Land Rover (JLR) sales volumes for the Canadian automotive market, broken out by year. This data captures all Jaguar Land Rover (JLR) sales for the entire Canadian automotive market, including sub-brands.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2012 | 4,805 | 0.00 | 0.29 | 0.00 |
| 2013 | 6,399 | 33.17 | 0.37 | 22.07 |
| 2014 | 7,743 | 21.00 | 0.42 | 11.46 |
| 2015 | 9,016 | 16.44 | 0.48 | 13.38 |
| 2016 | 12,204 | 35.36 | 0.63 | 22.92 |
| 2017 | 12,661 | 3.74 | 0.62 | -0.41 |
| 2018 | 14,545 | 14.88 | 0.73 | 14.77 |
| 2019 | 14,023 | -3.59 | 0.73 | -0.28 |
| 2020 | 10,417 | -25.71 | 0.63 | -16.41 |
| 2021 | 10,832 | 3.98 | 0.66 | 5.18 |
| 2022 | 0 | -100.00 | 0.00 | 0.00 |
Jaguar Land Rover (JLR) Canada Annual Sales Units & Growth Chart
Below is a visual representation of Jaguar Land Rover (JLR)’s Canadian sales units over time. We have both the Jaguar Land Rover (JLR) sales units and the growth in the Canadian market. Click on the items in the legend to see each series by itself.
Jaguar Land Rover (JLR) Canada Growth Rate & Market Share Chart
Below is the annual growth rate for the Jaguar Land Rover (JLR) in Canada, shown against the Jaguar Land Rover (JLR)’s marketshare changes in Canada. This gives you a good look into how the Jaguar Land Rover (JLR) has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
