Jaguar Sales Data, Trends, Analysis & Current Lineup for the Canadian Automotive Market
This is your hub for all of the Jaguar sales data for the Canadian market. Jaguar is a British luxury vehicle brand currently owned by Jaguar Land Rover. The brand is known for its luxury sedans, SUVs, and sports cars such as the Jaguar XF, Jaguar I-Pace, and Jaguar F-Type. The iconic British sports car brand became famous for its sleek sports cars, sporting sedans, and legendary Le Mans-winning racing cars in the 1950s and ’60s. The company, however, suffered in the 1970s after the British car industry went into decline.
Today, Jaguar has merged with another iconic British automaker, Land Rover, to form the Jaguar Land Rover which is owned by Tata Motors, an Indian international car manufacturer. Jaguar still continues its legacy of building stylish, luxurious, high-performance sports cars and sporting sedans, such as the XE, XF, XF, XJ and F-Type.
Jaguar Canada Sales Figures & Recent Highlights
All Jaguar-branded vehicles sold in Canad are exported from the company’s factory in Castle Bromwich, UK, while the XE is produced at Land Rover’s Solihull, UK plant. The E-Pace and I-Pace are produced by Magna-Steyr in Graz, Austria.
In 2017, Jaguar had a record year. Their sales was surging just like it did in the US. Jaguar saw their sales rose in two years from 2015 to 2017. Things changed in 2018 though as the British luxury brand took a six percent drop in their total sales that year. The big reason for this is the decline of the passenger car market in Canada which also affected other car brands.
Jaguar Canada sales have been declining in recent years. In 2020, Jaguar Canada sales were 7,000 units. In 2021, Jaguar Canada sales fell to 5,000 units. And in 2022, Jaguar Canada sales fell further to 4,000 units. Jaguar’s product lineup is aging, and the company has not introduced any major new models in recent years. This has led to consumers losing interest in the brand. Jaguar faces strong competition from other luxury brands, such as BMW, Mercedes-Benz, and Audi. These brands have newer and more appealing models, and they are taking market share from Jaguar. Jaguar is investing in electric vehicles. The company plans to launch several new electric vehicles in the coming years, including follow ons to the I-Pace SUV.
Jaguar Annual Sales, Growth & Market Share in Canada
Below we have a table that shows total Jaguar sales volumes for the Canadian automotive market, broken out by year. This data captures all Jaguar vehicle sales for the entire Canadian automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2012 | 644 | 0.00 | 0.04 | 0.00 |
| 2013 | 1,263 | 96.12 | 0.07 | 47.08 |
| 2014 | 1,460 | 15.60 | 0.08 | 7.32 |
| 2015 | 1,296 | -11.23 | 0.07 | -13.62 |
| 2016 | 3,034 | 134.10 | 0.16 | 55.43 |
| 2017 | 4,250 | 40.08 | 0.21 | 25.63 |
| 2018 | 4,349 | 2.33 | 0.22 | 4.31 |
| 2019 | 3,736 | -14.10 | 0.19 | -12.55 |
| 2020 | 2,133 | -42.91 | 0.13 | -51.46 |
| 2021 | 1,845 | -13.50 | 0.11 | -13.99 |
| 2022 | 0 | -100.00 | 0.00 | 0.00 |
Jaguar Canada Annual Sales Units & Growth Chart
Below is a visual representation of Jaguar’s Canadian sales units over time. We have both the Jaguar sales units and the growth in the Canadian market. Click on the items in the legend to see each series by itself.
Jaguar Canada Growth Rate & Market Share Chart
Below is the annual growth rate for the Jaguar brand in Canada, shown against the Jaguar’s marketshare changes in Canada. This gives you a good look into how Jaguar has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
