In Car Connectivity: Is It Starting To Go Too Far?
Summary
85%+ of cars sold in the 2020s have some form of in car connectivity
20% of consumers reported that connectivity and associated features was the major determining factor in their purchase decisions
As cars become more and more connected, some manufacturers are offering subscription services for advanced features
The adoption rate for connectivity features and subscriptions is quite high when brands prioritize user experience (IE: Tesla’s 70%+ adoption rate)
Over 3,500 lives were lost in 2021 due to distracted driving, including infotainment and connectivity feature distractions
Can a balance be struck between features that aid and enhance driving without distracting a driver and ongoing subscriptions?
We live in a highly networked world. Smartphones, the internet, almost any technology being able to connect and transfer data. In this world, the automotive industry has not been left behind. Modern cars are no longer just means of transportation, they have evolved into self-contained digital ecosystems.
The Tesla Model 3 is one of the most connected cars on the planet, and a pioneer in car connectivity integration. Image via Tesla
Car connectivity has definitively transformed the driving experience, offering a plethora of features that range from infotainment systems to advanced safety and navigation tools. However, as cars become increasingly connected, it begs the question: Are we reaching a point where connectivity is going too far?
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