Hyundai Motor Group Sales Data, Trends & Analysis for the European Automotive Market
Hyundai Motor Company is the parent company of the Hyundai Kia Auto Group. It is the world’s fourth-largest automaker based on 2022 vehicle production. Hyundai sells vehicles under the Hyundai brand, which includes a wide range of passenger cars, SUVs, crossovers, trucks, and vans. Kia Corporation is the second-largest automaker in the Hyundai Kia Auto Group. It is the world’s eighth-largest automaker based on 2022 vehicle production. Kia sells vehicles under the Kia brand, which includes a wide range of passenger cars, SUVs, crossovers, trucks, and vans. Genesis Motor is the luxury car division of the Hyundai Kia Auto Group. It was launched in 2015 and sells vehicles under the Genesis brand, which includes a range of sedans, SUVs, and crossovers.
Hyundai Kia Auto Group Europe Sales Figures & Recent Highlights
Hyundai entered the European market in the 1970s but became more prominent in the 1990s. Over the years, Hyundai has developed a substantial presence, including a dedicated European design center in Germany and manufacturing facilities in the Czech Republic and Turkey. Kia Motors has been in Europe since the early 1990s. Similar to Hyundai, Kia also has a design center in Germany and a manufacturing facility in Slovakia to serve the European market better.
Hyundai has seen its market share grow steadily over the years. Popular models like the i30 and Tucson have performed well in various European countries. Hyundai has been proactive in introducing electric and hybrid models to the European market. The Kona Electric and Ioniq Electric have been especially well-received. Hyundai’s focus on quality and technology has helped improve its brand image in Europe, moving it from a budget brand to a mainstream competitor.
Kia has been gaining market share with models like the Ceed and Sportage. The brand has also done well in quality and reliability surveys in Europe. Kia has been expanding its eco-friendly range in Europe with models like the Niro, Soul EV, and the Sorento Plug-in Hybrid. Kia’s emphasis on design and quality has helped it gain acceptance and improve its brand image among European customers.
Hyundai’s luxury brand Genesis is still in the early stages of its European launch, aiming to compete with established luxury brands. Hyundai’s performance sub-brand is gaining traction in Europe, particularly with models like the i30 N, which has been well-received by critics and consumers alike. Hyundai and Kia have come a long way in Europe, evolving from budget brands to well-regarded mainstream automakers. Both brands are adapting to the push towards electrification and have introduced several electric and hybrid models to the European market.
Hyundai Motor Group Annual Sales, Growth & Market Share in Europe
Below we have a table that shows total Hyundai Motor Group sales volumes for the European automotive market, broken out by year. This data captures all Hyundai Motor Group sales for the entire European automotive market, including sub-brands.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 1997 | 81,717 | 0.00 | 0.99 | 0.00 |
| 1998 | 69,235 | -15.27 | 0.73 | -35.26 |
| 1999 | 168,075 | 142.76 | 1.48 | 50.71 |
| 2000 | 209,927 | 24.90 | 1.79 | 17.28 |
| 2001 | 218,966 | 4.31 | 1.76 | -1.73 |
| 2002 | 243,812 | 11.35 | 1.95 | 9.55 |
| 2003 | 307,440 | 26.10 | 2.45 | 20.35 |
| 2004 | 476,146 | 54.87 | 3.41 | 28.33 |
| 2005 | 461,301 | -3.12 | 3.31 | -3.17 |
| 2006 | 493,201 | 6.92 | 3.58 | 7.50 |
| 2007 | 484,910 | -1.68 | 3.51 | -1.95 |
| 2008 | 408,080 | -15.84 | 3.17 | -10.79 |
| 2009 | 500,216 | 22.58 | 3.80 | 16.64 |
| 2010 | 512,427 | 2.44 | 4.05 | 6.21 |
| 2011 | 677,617 | 32.24 | 5.38 | 24.77 |
| 2012 | 671,556 | -0.89 | 5.92 | 9.08 |
| 2013 | 659,985 | -1.72 | 5.82 | -1.72 |
| 2014 | 688,224 | 4.28 | 5.71 | -1.96 |
| 2015 | 757,372 | 10.05 | 5.87 | 2.77 |
| 2016 | 849,815 | 12.21 | 6.14 | 4.28 |
| 2017 | 894,142 | 5.22 | 6.16 | 0.41 |
| 2018 | 939,753 | 5.10 | 6.56 | 6.07 |
| 2019 | 966,674 | 2.86 | 6.55 | -0.08 |
| 2020 | 786,788 | -18.61 | 7.02 | 6.57 |
| 2021 | 904,093 | 14.91 | 8.16 | 14.06 |
| 2022 | 1,020,471 | 12.87 | 9.93 | 17.78 |
Hyundai Motor Group Europe Annual Sales Units & Growth Chart
Below is a visual representation of Hyundai Motor Group’s European sales units over time. We have both the Hyundai Motor Group sales units and the growth in the European market. Click on the items in the legend to see each series by itself.
Hyundai Motor Group Europe Growth Rate & Market Share Chart
Below is the annual growth rate for the Hyundai Motor Group in Europe, shown against the Hyundai Motor Group’s marketshare changes in Europe. This gives you a good look into how the Hyundai Motor Group has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
