Hongqi Sales Data, Trends & Analysis for the Chinese Automotive Market
Hongqi is a brand of FAW First Auto Works, which started production in 1958 and was the first domestic Chinese maker of passenger cars, hence the name First Auto Works. Hongqi models initially were reserved only for government party elite. In 1995, the second generation Hongqi model was introduced, based on the Audi 100.
Hongqi also made a “Flagship” model based on the Lincoln Town car, but no more than a few hundred of these have been produced. The third generation was based on the Toyota Crown and was introduced in 2006. It was not very popular, because by this time the Hongqi brand was considered to be an imitator of foreign models, so government officials preferred the “real” foreign models, most notably the Audi A6L, also produced by FAW under its FAW-Audi Joint Venture. Production of that Hongqi HQ3 Shengshi ended in 2010.
The brand was resurrected in 2013, when the Hongqi H7 was launched onto the Chinese car market, again based on the Toyota Crown. The H5 sedan, based on the Mazda6 Atenza, was launched in 2018. The brand then was turned into a luxury brand for the masses with subsequent model launches, reaching volumes never seen before. Also find sales figures for the Hongqi H5, H7, E-HS3, HS5, HS7 and any other car model produced and sold in China since the early 2000’s. Car sales statistics from China only include domestic production and exclude imported models.
Hongqi China Sales Figures & Recent Highlights
While the brand’s initial years were marked by limited production runs and highly specialized vehicles, Hongqi has evolved over the decades. The brand has expanded its lineup to include not only luxury sedans but also SUVs and, more recently, electric vehicles. For a period, Hongqi’s presence waned in the face of competition from international luxury brands and shifting consumer preferences. However, in recent years, there has been a concerted effort by FAW and the Chinese government to revitalize the Hongqi brand and reestablish its position as China’s leading luxury carmaker.
New models, modern designs, and cutting-edge technology have been integrated into Hongqi’s offerings. For instance, models like the Hongqi H9 have been designed to compete with global luxury sedans. Aligned with China’s push for green mobility, Hongqi has been developing electric vehicles and hybrids. The brand has unveiled several concept vehicles and announced plans for EVs as part of its future lineup. Overall, Hongqi is a promising luxury car brand in China. The brand offers a good balance of luxury, performance, technology, and value.
Hongqi Annual Sales, Growth and Market Share in China
Below we have a table that shows total Hongqi sales volumes for the Chinese automotive market, broken out by year. This data captures all Hongqi vehicle sales for the entire Chinese automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|
Hongqi China Annual Sales Units & Growth Chart
Below is a visual representation of Hongqi’s Chinese sales units over time. We have both the Hongqi sales units and the market share in the Chinese market. Click on the items in the legend to see each series by itself.
Hongqi China Growth Rate & Market Share Chart
Below is the annual growth rate for the Hongqi brand in China, shown against the Hongqii’s marketshare changes in China. This gives you a good look into how Hongqi has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Hongqi Cars & SUVs in China
he brand’s most popular models in China include the Hongqi H9, a full-size sedan, and the Hongqi HS7, a full-size SUV. Hongqi also produces a number of other models, including the Hongqi L5, a limousine, and the Hongqi E-HS9, an electric SUV.
Sources: Manufacturers, ANDC, JATO Dynamics.
