Summary:
- Honda and Acura achieved record sales of over 349,000 electrified vehicles in 2024, representing a quarter of Honda’s total sales.
- The Honda CR-V Hybrid set a new record with over 203,000 units sold, accounting for more than 50% of CR-V sales.
- Acura’s all-electric ZDX gained traction, with its best month in December, boasting a 325-mile range and luxury appeal.
- Honda’s SUV lineup surpassed 760,000 units, with strong performances from the HR-V, Pilot, and MDX.
- Looking to 2025, Honda and Acura aim to balance ICE, hybrid, and EV offerings, led by the Honda Prologue and Civic Hybrid.
As the automotive industry continues its transition toward electrification, Honda and Acura closed 2024 on a high note, showcasing their ability to adapt and thrive in a changing market. With total sales surpassing 1.4 million vehicles—an 8.8% increase over 2023—both brands delivered impressive results across electrified and traditional models alike.
Honda, in particular, set all-time records with its hybrid and electric vehicle lineup. We’re talking about more than a quarter of the brand’s total sales. The CR-V Hybrid emerged as a standout, with over 203,000 units sold, representing half of all CR-V sales. Meanwhile, Honda’s luxury division, Acura, experienced a strong second half, highlighted by the all-electric ZDX, which capped the year with its best monthly performance in December.
In this piece we explore how Honda and Acura leveraged their hybrid and electric vehicles, alongside a strong SUV lineup, to drive growth in Q4 and position themselves for continued success in 2025.
Electrified Models Lead the Way With Over 25% of Total Sales
In 2024, Honda and Acura underscored their commitment to electrification by achieving record-breaking sales of hybrid and electric vehicles. With over 349,000 electrified units sold, these models accounted for more than a quarter of Honda’s total sales, a clear indicator of growing consumer interest in sustainable mobility. The Honda CR-V Hybrid was a standout, setting a new benchmark with over 203,000 units sold. Powered by a 2.0-liter four-cylinder engine paired with two electric motors, the CR-V Hybrid delivers 204 horsepower and impressive fuel efficiency, making it a compelling option in the competitive compact SUV segment. With a starting MSRP of $34,650, it combines value, versatility, and cutting-edge hybrid technology.
Acura also made strides in electrification with the ZDX, an all-electric midsize SUV. Producing 358 horsepower in the RWD, single-motor base trim, and an EPA-estimated range of 313 miles the ZDX targets the premium EV market, competing with offerings from Tesla and Audi. Starting at $64,500, it appeals to luxury buyers seeking performance and eco-friendly driving. December marked the ZDX’s strongest month selling 1,848 units, capping a year of consistent growth.
Honda’s broader lineup of electrified models, including the Accord Hybrid and Civic Hybrid, also played a critical role in driving sales with 8,673 and 6,424 units sold respectively. Together, these models reflect Honda’s ability to meet current consumer demands while laying a strong foundation for an electrified future.
SUV Dominance and Strategic Model Success Surpassing 760k units
Honda’s SUV lineup delivered a stellar performance in 2024, setting an all-time sales record with over 760,000 units sold. The CR-V continued to lead Honda’s portfolio, surpassing 400,000 units for the first time since 2001, thanks to its combination of practicality, reliability, and advanced features. Its hybrid version accounted for over 50% of total sales, revealing the increasing adoption of electrified SUVs. The CR-V Hybrid starts from $34,000 and can boast a drivetrain with 204 hp that perfectly compromises between efficiency and performance, making it definitely one of the best options for its class.
Meanwhile, the HR-V achieved a record year, surpassing 150,000 units for the first time and establishing itself as a leading subcompact SUV. Starting at $25,400, with its 2.0-liter engine, plenty of interior room, and well-regarded reliability, the HR-V has much to offer. Meanwhile, the Pilot is back up by 28% year-over-year in sales. Its off-road-capable and rugged-styled TrailSport trim comprised a big piece of the total, underlining how much consumers are hungering for adventure-ready SUVs.
Acura’s SUV lineup also fared well. The luxury three-row SUV, the MDX, recorded 5,035 units sold in December alone, backed by its refined design, enhanced SH-AWD system, and technology-advanced features. Meanwhile, the RDX recorded a double-digit gain of 10% in sales as it provided strong performance, a luxurious interior, and a competitive starting MSRP of $44,700. Put together, these models underline how both Honda and Acura have gained depth within their strategies regarding SUVs.
Balancing ICE and Electrified Futures
As Honda Motor Company heads into 2025 with a merger with Nissan, this balanced approach to both ICE and electrified vehicles has it positioned for continued success. The Honda Prologue is one example, an all-electric midsize SUV that hit the market in 2024. With sales averaging more than 5,000 units per month in the second half of the year, Prologue has already established itself as a serious player in the EV market. With an estimated range of 300 miles, a sleek design, and a starting MSRP of $45,000, it’s a strong contender in the midsize EV segment, appealing to families and environmentally conscious buyers alike.
Electrification at Acura is also chugging along nicely. The ZDX, with its tri-motor design and 325 miles of range, is expected to significantly boost sales in 2025. Ongoing improvements in Honda and Acura’s ICE products, primarily the hybrid variants, complement all these developments. Civic Hybrid helped overall sales grow by 21% and comes packed with a 204-hp hybrid powerplant that provides some of the best fuel efficiency and value in the market today.
Both of them remain attached to attending to various needs and desires among the consumers of ICE, hybrid, and fully electric vehicle segments. Lance Woelfer, Vice President of Auto Sales at American Honda, emphasized that this balanced strategy not only meets current market demands but also paves the way for an electrified future. New launches will bolster their strength as these technologies continue to evolve daily, ensuring Honda and Acura will maintain their leading positions in an industry undergoing complete transformation.
Steering Toward a Balanced and Electrified Future
Strong performances at Honda and Acura in 2024 underscore strategic alignment with evolving consumer demand for SUVs and electrified vehicles. Balancing innovative hybrid and electric models against the dependability of ICE offerings, the brands seem to be very well-positioned to continue growth. Key models, such as the CR-V Hybrid, ZDX, and Prologue, can remain competitive within a rapidly changing marketplace. As Honda and Acura focus on a sustainable mobility strategy and a very diverse product lineup, they will be leading into 2025 and beyond.
