Ford Territory
The Territory is a crossover based on an existing model from Ford’s joint venture partner JMC, the JMC Yusheng S330,which has been in production since 2016. With sales dwindling fast in 2018, Ford was desperate to add new models to its line-up to stop the bleeding. Rebadging a cheap domestic crossover may help sales in the short run, but it remains to be seen if this is a smart strategy for the long run, especially considering brand image.
