Ford Motor Company Sales Data, Trends & Analysis for the European Automotive Market
The Ford Motor Company is one of the largest and oldest automakers in the world, founded by Henry Ford on June 16, 1903. The company is headquartered in Dearborn, Michigan, a suburb of Detroit. Ford is the main brand, under which a variety of vehicles are sold ranging from sedans and hatchbacks to trucks, SUVs, and commercial vehicles. The Ford F-150 pickup has been one of the best-selling vehicles in the United States for several decades. Lincoln is Ford’s luxury vehicle division, focusing on premium sedans, SUVs, and crossovers. There is also Ford Performance, a subsidiary responsible for high-performance vehicles, parts, and accessories. Models like the Ford Mustang Shelby GT500 and the Ford GT are developed under this division. Over the years, Ford has also owned several other brands which it has since sold or discontinued, including Aston Martin (sold in 2007), Jaguar and Land Rover (sold to Tata Motors in 2008), Volvo Cars (sold to Geely in 2010) and Mercury (discontinued in 2010).
Ford Motor Company Europe Sales Figures & Recent Highlights
Ford has been a significant player in the European automotive market for over a century. The company’s first international sales branch was established in Paris in 1908, and its first manufacturing operation in Europe was set up in Manchester, England, in 1911. Ford of Germany was established in 1925, and over the years, Ford has expanded its European footprint considerably with operations in various countries, including Spain, Belgium, and Romania, among others.
The Ford Focus and Ford Fiesta have been among the best-selling cars in various European countries for years. Compact and efficient, these models have been popular choices in markets where fuel efficiency and size are critical considerations. Models like the Ford Kuga (known as the Ford Escape in North America) and the compact EcoSport have seen increasing popularity in Europe, aligning with the global trend toward SUVs and crossovers. Ford has a strong presence in the European commercial vehicle market, particularly with models like the Ford Transit and Ford Ranger. Ford has been gradually introducing electric and hybrid models to the European market, including the all-electric Mustang Mach-E and hybrid versions of models like the Kuga. The company has announced ambitious plans to electrify its entire passenger vehicle range in Europe by 2030. Ford’s luxury brand, Lincoln, has a very limited presence in Europe and is not a significant player in the European luxury car market. Ford’s performance-oriented models, such as the Mustang and the Focus ST, have a niche but passionate following in Europe.
Ford has been focusing on restructuring its European operations to improve profitability and better align its product offerings with consumer demand and regulatory requirements. This includes closing down less profitable product lines and focusing on higher-margin commercial vehicles and electric models.
Ford Motor Company Annual Sales, Growth & Market Share in Europe
Below we have a table that shows total Ford Motor Company sales volumes for the European automotive market, broken out by year. This data captures all Ford Motor Company sales for the entire European automotive market, including sub-brands.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 1997 | 997,094 | 0.00 | 12.07 | 0.00 |
| 1998 | 989,738 | -0.74 | 10.45 | -15.45 |
| 1999 | 1,241,830 | 25.47 | 10.96 | 4.64 |
| 2000 | 1,167,327 | -6.00 | 9.97 | -9.91 |
| 2001 | 1,284,766 | 10.06 | 10.34 | 3.59 |
| 2002 | 1,255,255 | -2.30 | 10.03 | -3.08 |
| 2003 | 1,109,778 | -11.59 | 8.83 | -13.61 |
| 2004 | 1,089,933 | -1.79 | 7.81 | -13.03 |
| 2005 | 1,083,003 | -0.64 | 7.77 | -0.59 |
| 2006 | 1,065,233 | -1.64 | 7.73 | -0.55 |
| 2007 | 1,084,010 | 1.76 | 7.84 | 1.50 |
| 2008 | 1,034,233 | -4.59 | 8.03 | 2.28 |
| 2009 | 1,149,452 | 11.14 | 8.73 | 8.07 |
| 2010 | 1,023,250 | -10.98 | 8.09 | -7.93 |
| 2011 | 963,207 | -5.87 | 7.65 | -5.68 |
| 2012 | 844,785 | -12.29 | 7.45 | -2.73 |
| 2013 | 1,023,297 | 21.13 | 9.03 | 17.48 |
| 2014 | 1,112,567 | 8.72 | 9.23 | 2.21 |
| 2015 | 1,141,419 | 2.59 | 8.85 | -4.29 |
| 2016 | 1,109,015 | -2.84 | 8.01 | -10.54 |
| 2017 | 1,075,840 | -2.99 | 7.41 | -8.02 |
| 2018 | 947,674 | -11.91 | 6.62 | -12.07 |
| 2019 | 903,229 | -4.69 | 6.12 | -8.01 |
| 2020 | 578,336 | -35.97 | 5.16 | -18.77 |
| 2021 | 584,614 | 1.09 | 5.28 | 2.31 |
| 2022 | 544,497 | -6.86 | 5.30 | 0.36 |
Ford Motor Company Europe Annual Sales Units & Growth Chart
Below is a visual representation of Ford Motor Company’s Europe sales units over time. We have both the Ford Motor Company sales units and the growth in the European market. Click on the items in the legend to see each series by itself.
Ford Motor Company Europe Growth Rate & Market Share Chart
Below is the annual growth rate for the Ford Motor Company in Europe, shown against the Ford Motor Company’s marketshare changes in Europe. This gives you a good look into how the Ford Motor Company has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
