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Ford Explorer Sales Figures

Ford Explorer

Here you will find monthly and yearly Canadian, U.S, Chinese and European market sales figures for the Ford Explorer and its enforcement partner, the Police Interceptor Utility. The Ford Explorer is a midsize SUV that has been one of the best-selling and most recognized SUVs in North America since its introduction. It played a significant role in popularizing the SUV segment during the 1990s and early 2000s.

Ford Explorer Overview

The Ford Explorer was introduced in 1990 as a 1991 model, replacing the smaller Ford Bronco II. Originally, it was built on a truck platform and was available in both two-door and four-door configurations. The Explorer has seen multiple generations, each with notable changes in design, technology, and engineering. Over time, the Explorer transitioned from its truck-based roots to a unibody construction, offering improved ride quality and efficiency.

Historically, the Explorer was offered with V6 and V8 engines. More recent models have incorporated turbocharged four-cylinder and V6 engines under Ford’s EcoBoost line. The Explorer Sport Trac, produced from 2000 to 2010, was a unique variant that combined the features of an SUV with those of a pickup truck, offering a small truck bed.

Current versions of the Explorer are equipped with a range of advanced features, including Ford’s SYNC infotainment system, advanced safety features like adaptive cruise control, and terrain management systems for improved off-road capability. The current Explorer is powered by a 3.0L Ecoboost V6 engine that produces 365 horsepower and 380 lb-ft of torque. It is available with a choice of a 10-speed automatic transmission or a 6-speed automatic transmission. The Explorer is available in two body styles: a five-passenger SUV and a seven-passenger SUV. It is also available in a variety of trim levels, including the base XLT, the Limited, the ST-Line, the Timberline, the King Ranch, and the Platinum.

Ford Explorer Sales Figures

Ford Explorer US Sales Data & Charts

US Monthly Sales

Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2005 15,478 22,250 24,858 23,800 19,539 28,835 32,088 17,151 12,879 12,122 11,792 18,996
2006 12,000 17,559 17,157 13,772 16,717 18,437 15,851 16,076 15,701 11,976 10,599 13,384
2007 8,876 12,971 12,876 11,956 13,821 14,204 11,212 11,929 10,690 9,786 8,609 10,887
2008 7,217 9,452 10,969 7,356 8,122 6,819 5,404 5,502 3,498 3,991 4,763 5,346
2009 3,687 3,073 3,317 3,723 5,315 5,219 3,108 4,650 4,450 4,596 4,440 6,612
2010 4,247 4,038 5,907 5,295 5,677 6,700 4,763 2,474 3,734 3,692 4,061 10,099
2011 7,351 9,657 12,482 12,593 13,318 10,422 9,897 9,901 11,336 11,987 12,888 13,872
2012 9,966 20,880 13,239 14,086 15,538 14,625 11,997 13,863 14,049 14,220 14,940 17,244
2013 15,207 17,391 18,599 15,440 18,009 16,597 14,089 15,637 14,965 15,288 14,268 16,907
2014 12,810 13,924 19,334 18,479 22,623 17,290 19,006 19,391 15,795 16,496 16,382 18,464
2015 17,036 18,613 23,058 18,844 22,304 22,549 23,381 23,671 20,715 20,723 16,690 21,667
2016 16,614 22,389 24,412 23,546 21,790 20,356 19,192 20,980 19,146 18,597 19,628 21,857
2017 17,650 21,696 23,424 22,864 25,632 24,285 21,529 20,747 21,207 19,421 24,110 28,566
2018 17,989 20,860 23,955 20,865 22,676 22,361 22,782 24,035 21,347 21,935 20,473 22,293
2019 20,369 19,554 21,999 12,968 14,963 11,970 11,169 12,509 10,276 16,887 17,511 16,886
2020 18,289 23,678 14,342 8,071 17,936 18,832 20,709 18,408 19,942 21,079 18,848 26,081
2021 18,095 20,745 26,404 27,040 16,512 9,445 13,351 8,490 20,092 20,714 18,268 20,715
2022 16,255 9,566 16,915 20,801 19,594 19,786 17,763 19,076 16,577 15,887 16,440 19,103
2023 15,617 19,174 23,270 18,327 14,531 13,474 8,664 8,572 16,473 16,634 12,513 19,520
2024 18,835 19,611 20,019 19,294 16,728 10,316 12,887 29,780 12,216 17,145 14,299 15,851
2025 13,505 15,071 18,738 0 0 0 0 0 0 0 0 0
∑ = 287,093 ∑ = 342,152 ∑ = 375,274 ∑ = 319,120 ∑ = 331,345 ∑ = 312,522 ∑ = 298,842 ∑ = 302,842 ∑ = 285,088 ∑ = 293,176 ∑ = 281,522 ∑ = 344,350

US Annual Sales

US Annual Growth

Sales Units
300000300000250000250000200000200000150000150000100000100000500005000000Sales Units200520052006200620072007200820082009200920102010201120112012201220132013201420142015201520162016201720172018201820192019202020202021202120222022202320232024202420252025

Ford Explorer Canada Sales Data & Charts

Canada Annual Sales

Canada Annual Growth

Sales Units
2000020000180001800016000160001400014000120001200010000100008000800060006000400040002000200000Sales Units20122012201320132014201420152015201620162017201720182018201920192020202020212021

Ford Explorer Europe Sales Data & Charts

The seven-seater and four-wheel drive Ford Explorer is only available as a Plug-in Hybrid in Europe. The Explorer PHEV is powered by a 3.0-liter V6 delivering 350hp paired to a 100hp electric motor. Combined output is 450hp and 840 Nm of torque. Thanks to the 13.1 kWh battery pack, the SUV has an EV range of about 40 kilometers.  In terms of size, the Explorer is huge for European standards, its length of just over 5 meters is about 13 centimeters longer than a BMW X5 and even longer than a Range Rover.

Europe Annual Sales

Europe Annual Growth

Sales Units
50005000450045004000400035003500300030002500250020002000150015001000100050050000Sales Units20192019202020202021202120222022

Ford Explorer China Sales Data & Charts

ince June 2020, the Ford Explorer is produced locally in China by Changan-Ford, together with its platform sibling Lincoln Aviator. Previously, the Explorer was imported into China from North America. Chinese sales of the Explorer started in 2014. Prices range from 309.800 yuan (€37.700,- / US$  44,300) to 399.800 yuan (€48.700,- / US$  57,100) which is in line with other 7-seater non-luxury import-brand SUVs like the Buick Enclave (299.900-379.900 yuan) and Volkswagen Teramont (299.900-505.900 yuan), as well as smaller premium SUVs like the Audi Q5L (387.800-498.000 yuan) and BMW X3 (389.900-479.80 yuan). Car sales statistics from China only include domestic production and exclude imported models.

China Annual Sales

China Annual Growth

Sales Units
300003000025000250002000020000150001500010000100005000500000Sales Units201520152016201620172017202020202021202120222022
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Ford Explorer Generations

  • First generation (1990-1994): The first-generation Explorer was based on the Ford Ranger pickup truck. It was powered by a 4.0L V6 engine that produced 155 horsepower.
  • Second generation (1995-2001): The second-generation Explorer was redesigned with a more modern look. It was also larger and more comfortable than the first generation. It was powered by a 4.0L V6 engine that produced 190 horsepower.
  • Second generation (1995-2001): The second-generation Explorer was redesigned with a more modern look. It was also larger and more comfortable than the first generation. It was powered by a 4.0L V6 engine that produced 190 horsepower.
  • Fourth generation (2006-2010): The fourth-generation Explorer was redesigned with a more car-like interior and exterior. It was also available with a third-row seat for the first time. It was powered by a 4.0L V6 engine that produced 210 horsepower or a 5.4L V8 engine that produced 292 horsepower.
  • Fifth generation (2011-2019): The fifth-generation Explorer was redesigned with a more crossover-like look. It was also available with a hybrid powertrain for the first time. It was powered by a 3.5L V6 engine that produced 290 horsepower or a 3.5L V6 hybrid engine that produced 285 horsepower.
  • Sixth generation (2020-present): The sixth-generation Explorer was redesigned with a more modern look. It is also available with a more powerful 3.0L Ecoboost V6 engine that produces 365 horsepower.