Ferrari Sales Data, Trends & Analysis for the Europe Automotive Market
Ferrari sales in Europe were extremely stable at between 2,750 and 3,000 cars per year between 2009 and 2012 before declining slightly to just under 2,500 sales in 2013 and 2014, and then slightly rebounding in 2015 and 2016. They Ferrari went on a long run of strong growth. Then we had COVID, and still they sell strongly. Clearly, sports car buyers are unaffected by the economic crisis and the sharp downturn in car sales in Europe. The Italian sports car brand hasn’t looked back since it lifted its production limit of 7,000 cars a year.
Ferrari Europe Sales Figures & Recent Highlights
Ferrari is a very exclusive brand, and its cars are only available to a select few. The company produces a limited number of cars each year, and they are often sold out before they even reach dealerships. The 296 GTB is a mid-engined sports car that was launched in 2022. It is powered by a 2.9-liter twin-turbocharged V6 engine and an electric motor, which together produce 610 horsepower. They are also selling the 812 Superfast, a front-engined grand tourer that was launched in 2017. It is powered by a 6.5-liter V12 engine that produces 789 horsepower. The Roma is a 2+2 grand tourer that was launched in 2019. It is powered by a 3.9-liter twin-turbocharged V8 engine that produces 612 horsepower. The Portofino is a 2+2 convertible that was launched in 2017. It is powered by a 3.9-liter twin-turbocharged V8 engine that produces 592 horsepower.
Ferrari is known for its high-performance sports cars and luxurious grand tourers. The company’s cars are often seen as status symbols and are desired by car enthusiasts all over the world.
Ferrari Annual Sales, Growth and Market Share in Europe
Below we have a table that shows total Ferrari sales volumes for the European automotive market, broken out by year since 2005. This data captures all Ferrari vehicle sales for the entire European automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2000 | 1,553 | 0.00 | 0.01 | 0.00 |
| 2001 | 1,447 | -6.83 | 0.01 | -13.88 |
| 2002 | 1,748 | 20.80 | 0.01 | 16.63 |
| 2003 | 1,623 | -7.15 | 0.01 | -8.18 |
| 2004 | 1,721 | 6.04 | 0.01 | -4.69 |
| 2005 | 2,117 | 23.01 | 0.02 | 18.75 |
| 2006 | 2,118 | 0.05 | 0.02 | 1.14 |
| 2007 | 2,198 | 3.78 | 0.02 | 3.42 |
| 2008 | 2,968 | 35.03 | 0.02 | 30.96 |
| 2009 | 2,804 | -5.53 | 0.02 | -8.15 |
| 2010 | 2,911 | 3.82 | 0.02 | 7.45 |
| 2011 | 2,809 | -3.50 | 0.02 | -3.10 |
| 2012 | 2,699 | -3.92 | 0.02 | 6.22 |
| 2013 | 2,420 | -10.34 | 0.02 | -11.49 |
| 2014 | 2,411 | -0.37 | 0.02 | -6.72 |
| 2015 | 2,558 | 6.10 | 0.02 | -0.85 |
| 2016 | 2,753 | 7.62 | 0.02 | 0.21 |
| 2017 | 2,921 | 6.10 | 0.02 | 1.24 |
| 2018 | 3,332 | 14.07 | 0.02 | 13.46 |
| 2019 | 3,608 | 8.28 | 0.02 | 4.93 |
| 2020 | 4,284 | 18.74 | 0.04 | 35.95 |
| 2021 | 5,441 | 27.01 | 0.05 | 22.25 |
| 2022 | 4,737 | -12.94 | 0.05 | -6.59 |
Ferrari Europe Annual Sales Units & Growth Chart
Below is a visual representation of Ferrari’s European sales units over time. We have both the Ferrari sales units and the market share in the European market. Click on the items in the legend to see each series by itself.
Ferrari Europe Growth Rate & Market Share Chart
Below is the annual growth rate for the Ferrari brand in Europe, shown against the Ferrari’s marketshare changes in Europe. This gives you a good look into how Ferrari has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Ferrari Cars & SUVs in Europe
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Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.
Sources: Manufacturers, ANDC, JATO Dynamics.
