2014 Europe Automotive Sales Research
In 2014, the European automotive market experienced a more noticeable rebound from the difficulties of the previous years, showing stronger signs of recovery. The European automotive market witnessed a more robust recovery in 2014. Sales figures started improving across many European countries, with the market growing by a notable percentage compared to 2013. While the overall European market was recovering, there remained a stark difference between Northern/Central European countries and Southern European nations. Countries like Germany, the UK, and France exhibited stronger sales, whereas regions like Spain and Italy, although improving, were slower in their recovery. The increasing popularity of SUVs and crossovers was even more evident in 2014. Many manufacturers expanded their SUV offerings, especially in the compact and mid-sized segments. The demand for SUVs was driven by their versatility, comfort, and perceived safety. The push for electrification was more pronounced in 2014. With enhanced infrastructure, better range, and more model choices, electric and hybrid vehicles started to capture a larger share of the market. Models like the Tesla Model S began to challenge the status quo, showing that electric vehicles could be both luxurious and have an extensive range. European luxury automakers, such as Mercedes-Benz, BMW, and Audi, continued to perform well. Their focus on innovation, global reach, and a diversified portfolio, including SUVs, ensured strong sales figures.