Enranger / Yingzhi Sales Data, Trends & Analysis for the Chinese Automotive Market
Enranger (Yingzhi in Chinese) is a brand of Weichai Auto, a subsidiary of Weichai Power, one of China’s biggest engine manufacturers and automotive suppliers, probably best known outside of China for its sponsorship of the Ferrari F1 team. The Enranger brand was launched in 2015 but remained unsuccessful, production ended in 2019 after fewer than 100,000 cars, as Weichai launched a replacement brand VGV, which stands for Weichai Group Vehicle. Also find sales figures for the Enranger (Yingzhi) G3 SUV, G5 SUV, 737 MPV, 727 MPV.
Enranger China Sales Figures & Recent Highlights
Enranger (or Yingzhi in Chinese) was a Chinese automobile brand that was owned by Weichai Power. The brand was launched in 2015 and discontinued in 2019. The Enranger brand was created to target the low-end of the Chinese automotive market. The company’s first model, the Enranger G3, was a subcompact SUV that was priced starting at 56,800 yuan (US$8,375). The Enranger brand was not successful. The company’s cars were criticized for their poor quality and lack of features. The company also faced financial difficulties, and it was eventually forced to discontinue the brand.
Enranger cars were criticized for their poor build quality and lack of features. Enranger was not a well-known brand, and many consumers were not familiar with the company’s products. Weichai Power, the parent company of Enranger, faced financial difficulties, which led to the discontinuation of the brand.
Enranger Annual Sales, Growth and Market Share in China
Below we have a table that shows total Enranger sales volumes for the Chinese automotive market, broken out by year. This data captures all Enranger vehicle sales for the entire Chinese automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2015 | 20,805 | 0.00 | 0.11 | 0.00 |
| 2016 | 34,324 | 64.98 | 0.16 | 28.08 |
| 2017 | 23,437 | -31.72 | 0.10 | -53.01 |
| 2018 | 13,813 | -41.06 | 0.06 | -63.49 |
| 2019 | 4,863 | -64.79 | 0.02 | -159.53 |
| 2020 | 1,148 | -76.39 | 0.01 | -291.68 |
| 2021 | 0 | -100.00 | 0.00 | 0.00 |
| 2022 | 0 | 0.00 | 0.00 | 0.00 |
Enranger Europe Annual Sales Units & Market Share Chart
Below we have a table that shows total Enranger sales volumes for the Chinese automotive market, broken out by year. This data captures all Enranger vehicle sales for the entire Chinese automotive market.
Enranger China Growth Rate & Market Share Chart
Below is the annual growth rate for the Enranger brand in China, shown against the Enranger’s marketshare changes in China. This gives you a good look into how Enranger has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Enranger Cars & SUVs in China
Coming Soon
Sources: Manufacturers, ANDC, JATO Dynamics.
