DS Sales Data, Trends & Analysis for the Chinese Automotive Market
The DS line of vehicles was introduced by French car maker Citroën in late 2009. At first under the DS subbrand, but the company decided to turn DS into a stand-alone brand to distinguish its premium offerings from the mainstream Citroën vehicles. The name DS (pronounced déesse in French, which means goddess) is intended to remind of the very successful and very advanced 1955-1975 Citroën DS executive car.
The French are aiming for the huge Chinese car market as well with their DS brand, in order to benefit from high demand for European luxury products in that part of the world. China auto sales statistics for DS only include the models that are locally produced in China through the Changan-PSA Joint Venture with local manufacturing partner Changan, and excludes import models.
DS China Sales Figures & Recent Highlights
DS Automobiles is a French luxury car marque that was founded in 2014 as a spin-off from Citroën. The company is headquartered in Paris, France. DS cars are known for their stylish design, luxurious interiors, and advanced technology. The company’s current lineup includes sedans, SUVs, and crossovers. DS Automobiles has a limited presence in China. The company only sells cars in a few cities, and its market share is very small.
In 2018, DS Automobiles announced that it would be increasing its investment in China and launching a new range of cars specifically for the Chinese market. The company also announced that it would be opening a new production plant in China. However, DS Automobiles has faced some challenges in China. The company has been criticized for its high prices and its lack of brand awareness. In 2023, DS Automobiles announced that it would be withdrawing from the Chinese market. The company cited the challenging market conditions as the reason for its decision.
DS Annual Sales Data and Market Share in China
Below we have a table that shows total DS sales volumes for the Chinese automotive market, broken out by year. This data captures all DS vehicle sales for the entire Chinese automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2013 | 1,271 | 0.00 | 0.01 | 0.00 |
| 2014 | 26,008 | 1,946.26 | 0.16 | 94.48 |
| 2015 | 21,451 | -17.52 | 0.12 | -38.54 |
| 2016 | 16,156 | -24.68 | 0.07 | -57.54 |
| 2017 | 5,847 | -63.81 | 0.03 | -188.69 |
| 2018 | 3,867 | -33.86 | 0.02 | -45.69 |
| 2019 | 1,254 | -67.57 | 0.01 | -181.76 |
| 2020 | 427 | -65.95 | 0.00 | -171.54 |
| 2021 | 1,853 | 333.96 | 0.01 | 75.07 |
| 2022 | 1,373 | -25.90 | 0.01 | -38.07 |
DS China Annual Sales Units & Market Share Chart
Below is a visual representation of DS’s Chinese sales units over time. We have both the DS sales units and the market share in the Chinese market. Click on the items in the legend to see each series by itself.
DS China Growth Rate & Market Share Chart
Below is the annual growth rate for the DS brand in China, shown against the DS’s marketshare changes in China. This gives you a good look into how DS has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling DS Cars & SUVs in China
COMING SOON
Sources: Manufacturers, ANDC, JATO Dynamics.
